Lotte Homeshopping Conducts Open Recruitment for New Show Hosts... Evaluating 'Short-Form Skills'

New Host Recruitment After 2 Years
Applications Open from the 15th to the 24th of This Month

Lotte Homeshopping announced on the 15th that it will openly recruit new show hosts who will be active across multiple channels. The application period is from the 15th to the 24th of this month.

This is the first open recruitment for show hosts in two years since 2022, and talent will be selected based on individual capabilities regardless of age or educational background.

Lotte Homeshopping, 2024 New Host Open Recruitment.
[Photo by Lotte Homeshopping]

In this recruitment, Lotte Homeshopping will give preference to candidates who possess skills as influencers optimized for mobile platforms, such as short-form content and live field broadcasts. This is part of a strategy to expand the influx of customers in their 20s and 30s who are familiar with social networking services (SNS) and mobile shopping.

In fact, unique mobile live broadcasts such as underwater live streaming and popup store live broadcasts conducted by Lotte Homeshopping’s MZ generation (Millennials + Generation Z) show hosts accounted for more than 60% of purchases by the MZ generation, and the order amount was more than five times higher compared to regular broadcasts. Through this recruitment, Lotte Homeshopping plans to discover talents with empathy and communication skills and nurture them as 'multi-channel shopping influencers.'

Applications can be submitted through the 'Applicant Helper' on the Lotte Homeshopping recruitment website, and an in-depth evaluation consisting of four stages will be conducted over approximately two months. First, applicants’ capabilities will be assessed through a video review of a '1-minute self-introduction and product presentation,' camera and audio tests, and in-depth interviews evaluating job suitability. Subsequently, selected candidates will undergo intern training including voice training, camera tests, one-on-one mentoring with show hosts, and product presentation evaluations before the final successful candidates are chosen.

Jung Yoonsang, Head of Broadcasting Production at Lotte Homeshopping, said, "In response to the rapidly changing mobile shopping environment, we are openly recruiting new show hosts who possess not only live TV home shopping broadcasting skills but also mobile content capabilities such as short-form videos. We plan to discover talents with growth potential and nurture them as influencers who communicate with customers across various channels."

This content was produced with the assistance of AI translation services.