Samsung Electronics to Participate in 'Milan Design Week & EuroCucina 2024'... "Strengthening Connections with AI"

2024 Bespoke AI Lineup Showcases New European Built-in Products
Targeting European Built-in Market with Design and High Energy Efficiency
'Future of Coexistence' Media Art Exhibition Reflecting Design Philosophy Held

Samsung Electronics announced on the 15th that it will participate in 'Milano Design Week · EuroCucina 2024,' held in Milan, Italy, from the 16th to the 21st (local time).

Milano Design Week is the world's largest global design and furniture exhibition with over 2,300 companies participating, and EuroCucina is a biennial kitchen appliance and furniture exhibition held alongside Design Week, offering an international event where the latest trends and technologies related to kitchens can be viewed at a glance.

The EuroCucina 2024 exhibition hall in Milan, Italy, showcasing Bespoke AI and new European built-in products / Photo by Samsung Electronics

Samsung Electronics will set up a booth of approximately 964㎡ (about 292 pyeong), expanded from last year, at EuroCucina and will showcase the 'Bespoke AI' appliance lineup and various built-in packages targeting the European market.

Samsung Electronics will present scenarios implementing the 'Calm Onboarding' feature that minimizes user effort for easy connection to SmartThings, and the 'Screen Everywhere' strategy, which equips appliances with large displays to easily connect and control various products in the home.

In particular, through the 'Bespoke AI Family Hub' refrigerator equipped with a 32-inch wide screen and AI vision recognition technology, and the 'Anyplace Induction' with a 7-inch touchscreen-based AI home, the kitchen space is connected, and with the addition of the 'Bespoke AI Combo' washer-dryer in the laundry room, it demonstrates a multi-device experience that allows easy control of other appliances anywhere in the home.

Not only kitchen appliances but also living appliances such as washing machines, air purifiers, and robot vacuum cleaners will be exhibited together, proposing connected scenarios that can be usefully applied from the laundry room to the living room.

New built-in appliances for European consumers will also be displayed. Premium interior can be completed with built-in ovens featuring luxurious designs, built-in refrigerators and dishwashers harmoniously integrated with furniture, and induction cooktops integrated with island tables.

In particular, the 'Anyplace Induction' is the flagship product among the new lineup to be launched first in Europe this year. By applying a flat square-shaped sheet coil, it allows uniform cooking anywhere on the cooktop without boundaries between burners, enabling 154% more space utilization than conventional 4-burner induction cooktops.

Samsung Design Exhibition 'Future of Coexistence' Adorning the Outdoor Billboard of Milan Duomo Cathedral, Italy /
[Photo by Samsung Electronics]

Samsung Electronics also applies AI energy-saving modes to built-in appliances to reduce energy consumption and showcases a variety of energy-efficient models.

Lee Moo-hyung, Vice President of Samsung Electronics' Device Solutions (DA) Division, said, "This EuroCucina is an opportunity to introduce to European consumers an enhanced appliance connection experience where Samsung's unique AI meets screens," adding, "We will actively target the European market with Bespoke AI appliances and new built-in kitchen packages."

Meanwhile, Samsung Electronics plans to present a media art exhibition titled 'Future of Coexistence' at Milano Design Week 2024, themed on the ideal balance between people and technology for the future. In the AI era, Samsung will reinterpret its unique design philosophy of 'design that starts from the user and embraces tomorrow' and continue to pursue 'design that stays true to the essence, challenges innovation, and harmonizes with life.'

This content was produced with the assistance of AI translation services.