Bibi's Night Yanggaeng Rises... SSG.com Targets 'Tteokjip,' the Iconic Snack of Halmaenials

'Gourmet Creator Project - Tteokji Pilgrimage Edition'
Selected Namhae Junghyeon Tteokjip and Uijeongbu Bokhwadang
Signature Menus Ssuk Tteok and Injeolmi Available Online

SSG.com announced on the 12th that it will launch the 'Gourmet Creator Discovery Project - Tteokji Pilgrimage Edition,' which supports the online market expansion and brand marketing of famous rice cake shops nationwide.

The first participants of the project are Namhae's 'Junghyeon Tteokjip' and Uijeongbu's 'Bokhwadang.' Both shops adhere to a made-to-order production method, and due to their locations in provincial areas despite their recognition, offline purchases were not easy.

Junghyeon Tteokjip is a mugwort rice cake specialty shop with a 46-year tradition. It has been recognized on social media (SNS) as one of the four major rice cake shops nationwide. Bokhwadang was established in 1982 in Uijeongbu and is already well-known locally for its injeolmi rice cakes.

SSG.com sources mugwort rice cakes and injeolmi from these shops for online sales. The mugwort rice cake is offered in 2kg portions priced under 30,000 KRW, while the injeolmi (two types: castella and black sesame) is sold in boxes containing 56 pieces for under 20,000 KRW.

SSG.com explained that this project is a strategy targeting the recently emerging 'Halmaennial' (grandmother + millennial) trend. Shin Guseul, head of the SSG.com ON Exclusive Food Team, said, "Recently, desserts named after the Halmaennial trend, such as yanggaeng and yakgwa, have received great responses from customers."

In fact, after singer BIBI released the 'Bam Yanggaeng' track, sales of rice cakes, yanggaeng, and yakgwa on SSG.com significantly increased. Rice cake sales grew by 32%, yanggaeng by 15%, and yakgwa by 5%.

This content was produced with the assistance of AI translation services.