Starbucks' 'Choux Cream Latte' Surpasses 20 Million Cups Sold... "Largest Ever Promotional Drink"

Over 3 Million Cups Sold This Year Alone... "100 Cups Per Minute"

Starbucks Korea announced on the 11th that its spring promotion beverage, the 'Choux Cream Latte,' has recorded cumulative sales of 20 million cups. This is the highest sales figure among Starbucks' promotional drinks released since 2017.

First launched in 2017, the Choux Cream Latte is characterized by the sweetness of choux cream containing natural vanilla beans and a rich vanilla flavor. This year alone, cumulative sales have exceeded 3 million cups, which translates to selling 100 cups per minute considering store operating hours.

The Choux Cream Latte was introduced by the Starbucks Korea beverage team after more than 300 experiments and dozens of panel tasting tests. Starbucks has released the Choux Cream Latte as a spring season beverage for eight consecutive years, and this year, in response to customer requests to make it available year-round, the sales period has been extended until the end of this month.

Choi Hyun-jung, head of Starbucks' food and beverage development, said, “The Choux Cream Latte has now become an iconic drink that evokes memories of spring,” adding, “We will continue to listen to our customers' feedback and introduce beverages that can bring vitality to everyday life.”

This content was produced with the assistance of AI translation services.