During the 21st General Election, Sales by Brand Increased Up to 100%
Many People Enjoy Late-Night Snacks Like Chicken While Watching Vote Counting Broadcasts

A 'chicken crisis' is expected to occur as chicken orders surge from the evening when the vote counting for the 22nd general election begins.

"What time should we order today?" Election Broadcast Predicts 'Chicken Crisis' View original image

During the 21st general election, chicken demand sharply increased after the election. According to the related industry on the 10th, on the day of the 21st general election, chicken sales at Kyochon, BBQ, and bhc significantly rose compared to the weekdays of the previous week. In the case of Kyochon Chicken, sales on the day of the 21st general election increased by about 50% compared to the previous Wednesday. BBQ sales rose by 62.7%, and bhc sales doubled.


Since the election day was a temporary holiday, it is believed that more people ate late-night snacks while watching the vote counting broadcasts that lasted until late at night. Although not directly targeting the election, chicken companies are also running various discount events. Kyochon Chicken is commemorating the sale of 1 million Jumbo Wings by offering a set of half-and-half Jumbo Wings and wedge potatoes to users who comment on their Instagram post through a lottery.


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BBQ is holding an event where if you comment on Instagram with your favorite menu among Golden Olive, Seasoned Chicken, Golden Olive Crunch Butter, or Kkanpung Chicken, you can win one of the three menus through a lottery. bhc Chicken, announcing the launch of a new menu, offers mobile gift certificates to those who tag a friend and ask how they are on Instagram.


This content was produced with the assistance of AI translation services.

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