Daejeon City and Shinhan Bank Support Small Businesses Using 'Ttaenggyeoyo' Delivery App

Brokerage Fee 2%...Expectations for Alleviating Management Burden and Revitalizing the Local Economy

Daejeon Mayor Jang-woo Lee (right) and Shinhan Bank President Sang-hyuk Jung signed a business agreement on the 9th to support small business mutual growth using Shinhan Bank's 'Ttaenggyeoyo' delivery app. / Daejeon City

On the 9th, Daejeon City and Shinhan Bank signed a business agreement to support the coexistence of small business owners using Shinhan Bank's delivery app 'Ttaenggyeoyo' at the Daejeon City Hall's medium conference room, attended by Lee Jang-woo, Mayor of Daejeon, and Jeong Sang-hyeok, President of Shinhan Bank.

According to the agreement, the city will support linking payment methods such as local love gift certificates and Onnuri gift certificates within the delivery app platform and will be responsible for promoting platform usage. Shinhan Bank will manage platform operations (recruiting merchants, consumer promotion, etc.), configure a dedicated tab for traditional markets, and support expanding online sales channels.

Through this agreement, local small business owners can join and use the delivery app by paying only a lower brokerage fee (2%) compared to existing private delivery apps, without separate fees such as store entry fees, monthly fixed fees, or advertising fees. They will also receive various benefits from Shinhan Bank, including same-day settlement services and marketing support.

The city plans to provide the Daejeon Love Card, a local love gift certificate, as a payment method on the 'Ttaenggyeoyo' delivery app, and introduce Onnuri gift certificates, which can be used in traditional markets and (alley-type) shopping districts, as a payment method on the delivery app to ensure various benefits reach citizens using the app.

Additionally, as a specialized project, a dedicated category for traditional markets will be separately established to provide an online shopping service for traditional market goods, allowing customers to purchase items cheaply and easily.

Lee Jang-woo, Mayor of Daejeon, said, "Through this agreement, we expect that small business owners who have suffered many difficulties due to the prolonged impact of COVID-19 and economic downturn will alleviate their management burdens and that it will also help revitalize the local economy by increasing sales in traditional markets."

Meanwhile, Shinhan Bank's delivery app 'Ttaenggyeoyo,' launched in January 2022 as part of ESG management for social contribution, has recorded 3 million cumulative subscribers, 162 billion KRW in orders, and ranks 4th in monthly active users (MAU) to date.

This content was produced with the assistance of AI translation services.