Hurom Launches Natural Filtration 'Simple Water Purifier'... Expands Product Lineup

Equipped with 4-Stage Composite Carbon Filter
Purifies 500L of Water with a Single Filter

Hurom has expanded its product lineup by launching a natural filtration-type ‘simple water purifier’.

Hurom Portable Water Purifier [Photo provided by Hurom]

On the 9th, Hurom announced the release of the natural filtration-type ‘Hurom Simple Water Purifier’ for healthy and clean water management.

The simple water purifier applies the principle of a premium water purifier by incorporating a 4-stage composite carbon filter. It features a top-grade coconut-based activated carbon certified by the U.S. National Sanitation Foundation (NSF), capable of removing 33 harmful substances including residual chlorine, chloroform, and five types of heavy metals. The filter’s antibacterial function prevents the growth of harmful bacteria inside the filter.

The filter replacement cycle is every 4 months. A counter dial on the lid allows users to easily check the filter replacement schedule, enhancing user convenience.

It also considers eco-friendliness. One filter can purify 500ℓ of water, which is equivalent to replacing 1,000 500㎖ PET bottles with a single filter. Used filters can be disposed of separately as general waste and plastic.

With a width of 10㎝, it can be stored in refrigerator doors and used conveniently even in narrow living spaces.

Kim Jaewon, CEO of Hurom, said, “Hurom, which has focused on health for nearly 50 years, now introduces a natural filtration-type simple water purifier so that water can also be healthy, clean, and safely consumed. Since it is produced domestically, it is a hygienic and safe product suitable for an eco-friendly and healthy lifestyle without any concerns.”

This content was produced with the assistance of AI translation services.