Communicating with Generation Z through the Metaverse... Amorepacific Unveils 'New Beauty Square'
Metaverse Platform The Sandbox Entry
Innisfree Launches, Offering Major Brand Experience Spaces
Amorepacific announced on the 9th that it has opened 'New Beauty Square' on the metaverse platform The Sandbox.
New Beauty Square is a space where users can experience the major brands of the Amorepacific Group. Amorepacific decided to enter The Sandbox to expand communication with the global Gen Z, who are familiar with metaverse environments. Additionally, it plans to strengthen its position as a digital innovation company within the beauty industry.
At New Beauty Square, various user experiences will be provided in a three-dimensional way by showcasing metaverse experiences linked to each brand's global campaigns and combining offline events with digital content.
The first brand to be unveiled is Innisfree. It offers a metaverse game based on the island worldview of infinite possibilities (The Isle Adventure).
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Joo Hyo-jung, Executive Director of Amorepacific's Digital Strategy Division, said, "We are pleased to communicate the value of beauty that Amorepacific holds with global users through the metaverse," adding, "This project will set a new standard for global consumer goods companies utilizing the metaverse."
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