Shinsegae Centum City Participates in Product Selection Evaluation for Dongbaek Sanghoe Store

Shinsegae Centum City participated in the ‘Busan Excellent Products Shopping Shop Dongbaek Sanghoe Entry Product Selection Evaluation Meeting’ held at BEXCO on the 4th.

Dongbaek Sanghoe Product Evaluation Meeting.

‘Dongbaek Sanghoe’ is an offline store created through collaboration between Busan City and Shinsegae to promote and develop sales channels for excellent small and medium-sized enterprises in Busan. Shinsegae covers all costs such as commissions and management fees, and it has attracted great attention as the first case of a brand operated by a local government entering a department store.

A total of 80 companies and about 250 products applied for entry and were evaluated at this appraisal meeting, with more than 10 field and distribution experts from Shinsegae Centum City participating to select competitive products.

Since its opening last year, Dongbaek Sanghoe has hosted and sold about 180 products from 36 excellent Busan companies over 10 months. The products from the companies selected on this day will go through the department store’s entry verification process and will be available at Dongbaek Sanghoe in June this year.

Moon Jin-yang, Senior Manager of the External Cooperation Team at Shinsegae Centum City, said, “Dongbaek Sanghoe will serve as a hub for promoting and distributing excellent local products, and we will do our best to support participating companies so that they can develop and gain competitiveness through market experience.”

This content was produced with the assistance of AI translation services.