Habit Factory Partners with Korea MS for AI Technology Collaboration

by Choi Donghyeon

Published 05 Apr.2024 09:08(KST)

Habit Factory, a fintech company based on MyData, announced on the 5th that it has signed a Memorandum of Understanding (MOU) with Microsoft Korea to collaborate on artificial intelligence (AI) financial platform technology.

Through this agreement, both companies have agreed to broadly cooperate in exploring potential business opportunities in the AI field.

Habit Factory plans to develop AI solutions for itself and various financial institutions by utilizing various services including Azure OpenAI. Azure is Microsoft’s public cloud computing service. The company aims to lead the domestic fintech market with generative AI and strengthen its global competitiveness.

To this end, they will provide multifaceted support such as ▲seeking joint development opportunities ▲supplying comprehensive Azure infrastructure technology ▲advancing the platform to deliver innovative customer experiences. Microsoft Korea explained that it has partnered with Habit Factory, which is growing in the insurtech and mortgage sectors, to collaborate on developing new AI business models.

Lee Dong-ik, co-CEO of Habit Factory, stated, “We expect to create synergy by combining the technologies and know-how accumulated by both companies in their respective fields,” adding, “We will actively cooperate with Microsoft, which possesses overwhelming infrastructure, to lead technological innovation.”

Ko Kwang-beom, head of the Enterprise Commercial Division at Microsoft Korea, said, “Microsoft is helping digital native companies achieve industry innovation through generative AI,” and added, “We will actively support Habit Factory’s fintech innovation based on new AI business foundations.”

Habit Factory, established in 2016, is a fintech startup operating ‘Signal Planner,’ a data-driven customer-customized analysis and consultation platform.