"Work Outfit, Try Before You Buy"... Ably Launches 'AI Virtual Fitting'

'Shopping Mall Exclusive AI Profile' Service Launch
Virtual Fitting Possible Online with AI Profile
Sales Increase by 20% After Virtual Profile Launch

Able Corporation’s style commerce platform Ablee announced on the 5th the launch of a 'Shopping Mall Exclusive Artificial Intelligence (AI) Profile' service that allows users to virtually try on shopping mall products online.

The shopping mall exclusive AI profile is a service that enables tenant shopping malls to showcase products and styling to customers through virtual profile images created using generative AI technology.

Abley launches virtual fitting service 'AI Profile Exclusive for Shopping Malls'.
[Image provided by Abley]

Customers who wish to use this service can access 'Create AI Profile' in the Ablee app’s My Page, select a shopping mall, and upload a facial photo. Afterwards, they will be provided with a profile image wearing the same outfit as the model from the selected shopping mall. A notable feature is that product information for the worn items is displayed at the bottom of the image, allowing for quick purchases.

Ablee explained that it introduced this new service to support the growth of tenant shopping malls based on its technological capabilities. The intention is to attract customers through AI profiles and provide photos of products being worn, thereby helping increase shopping mall sales. For customers, it allows an indirect experience of the shopping mall’s style to assist in purchase decisions.

Currently, many popular shopping malls such as 66girls, Dailyju, Attrangs, and Underbee are using Ablee’s shopping mall exclusive AI profile service and are seeing positive results. The sales volume of AI profile model outfit products from tenant shopping mall Young & Rich increased by 20% in March compared to the previous month. From March 25 to 29, when the service was conducted, the total transaction amount of the shopping mall increased by 45% compared to the same period before.

Son Chaeyoung, CEO of Young & Rich, said, "Beyond product thumbnails and detail pages, we can introduce popular products and styling in more diverse ways, which continues to attract many customers. Customers are increasingly satisfied with virtual fitting through AI profile images and are purchasing the worn products as is, so we expect even greater collaboration effects in the future."

Ablee plans to continue co-growth with sellers through big data and technological capabilities. Kang Seokhoon, CEO of Ablee, said, "Through this AI profile service, shopping malls gain user inflow and sales increase effects, while users discover new tastes and can make quick purchase decisions, receiving high responses from both sellers and users since the launch. Going forward, Ablee will not spare technical support for seller growth based on the principle of seller coexistence."

This content was produced with the assistance of AI translation services.