Tizen Kombucha New Product Line of 3 Sold 1 Million Sticks in 2 Weeks
Total Kombucha Sales Surpass 400 Million Sticks
Achieving a Harmony of Sweet and Tangy Fruit with Health Benefits
Health beverage specialist TEAZEN announced on the 3rd that its three new Kombucha products, launched last month, surpassed a cumulative sales volume of 1 million sticks within just two weeks of release. This means more than one stick was sold every 2 seconds. It is the fastest and highest sales achievement among all TEAZEN Kombucha new products to date.
Thanks to the success of the new products, TEAZEN’s total cumulative Kombucha sales have exceeded 400 million sticks.
The three popular new Kombucha flavors are Maesil (Korean green plum), Cheonggyul Lime (green mandarin lime), and Strawberry Kiwi. They combine the sweet and tangy flavors of various fruits with healthy probiotic fermented tea. Retaining the advantages of traditional Kombucha, these products contain no sugars and have a low calorie count of 15 kcal per stick. In addition to 12 types of probiotics, they also include prebiotics, which serve as food for the probiotics. Notably, TEAZEN Kombucha’s smooth carbonation pairs well with any food, making it a healthy alternative to carbonated soft drinks.
A TEAZEN representative explained, "The new products gained popularity by harmonizing the sweet and tangy flavors of Maesil, Cheonggyul Lime, and Strawberry Kiwi with probiotic fermented tea, zero grams of sugar, and low calories, which suit the spring season well." They added that the convenience of the powdered stick form, which can be easily mixed anytime and anywhere, also received positive feedback from consumers.
The popularity of TEAZEN’s new products was also proven through Naver Shopping’s popular brand rankings. TEAZEN was selected as the weekly popular brand in the tea category for two consecutive weeks during the 3rd and 4th weeks of March in Naver Shopping’s ‘Category BEST,’ establishing itself as a rapidly rising brand among recent customer search keywords.
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A TEAZEN representative stated, "As temperatures rise and demand for refreshing beverages increases, Kombucha’s popularity is expected to continue," adding, "We plan to continuously introduce various Kombucha products to cater to consumers who want to enjoy beverages lightly, deliciously, and healthily."
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