Hollys, Entry into Japan in the First Half of This Year... "Osaka Namba Store No. 1"

Preparation for Direct Entry through Establishment of Local Corporation
First Store Planned in Osaka Namba Marui Department Store

Hollys will enter Japan, the largest coffee consumption market in Asia, within the first half of this year.

Hollys announced on the 1st that it plans to open its first store in the Namba Marui Department Store in Osaka, Japan, within the first half of the year, based on 26 years of experience in the Korean market. In particular, instead of a master franchise, Hollys plans to apply its unique brand value and know-how to the Japanese store through the establishment of a local corporation.

Hollys explained that it decided to enter Japan to promote the status of K-cafes worldwide and to verify Hollys' global competitiveness. Japan is the 4th largest coffee-consuming country in the world and the largest in Asia, with a diverse and dynamic coffee culture. Especially considering the recent popularity of Korean-style cafes and desserts among people in their 20s and 30s, and the high favorability towards Korean culture, Japan was selected as the starting point for global expansion.

Hollys will first settle in the Namba Marui Department Store near Namba Station, the largest downtown area in Osaka, the second largest city, boasting a high floating population. Hollys judged that Namba Marui Department Store is suitable for verifying Hollys' competitiveness to Japanese people as well as tourists from around the world, and decided it as the location for the first store. Since Hollys is opening the store through direct entry into Japan, it plans to introduce menus and services that can more effectively convey the brand value and concept. In addition, Hollys will collect vivid on-site responses through direct communication with local customers and secure competitiveness in the Japanese and global markets.

Jonghyun Lee, CEO of Hollys, stated, “Hollys is a representative of premium K-cafes, and we decided on direct entry to promote Korean cafe culture and coffee taste in Japan, the largest coffee-consuming country in Asia.” He added, “As Hollys' entry into Japan has become known, inquiries from several Japanese companies about store openings are already coming in. Hollys plans to expand stores to major cities in Japan starting with the Osaka Namba Marui store and also enter other overseas markets.”

This content was produced with the assistance of AI translation services.