Creating a 'Space for Working and Living'... LG Twin Tower Renovated After 37 Years

Remodeling Completed on the 1st of Next Month
Lower Floors' Common Area Named 'Connectwin'
Actively Reflecting Employees' Opinions
Launch of Exclusive App 'Connect On'

The Yeouido LG Twin Tower will be reborn on the 1st of next month after completing the remodeling of the lower-floor common areas. This is the first remodeling since its completion in 1987. LG, which reflected the opinions of its employees from start to finish of the remodeling, plans to create a new spatial culture called 'a space for working and living (work-life blending)'.

On the 28th, LG announced that after 1 year and 2 months of remodeling, the common areas from the basement level 1 to the 5th floor above ground, including the lobby and arcade of the LG Twin Tower, have been completely transformed. The remodeling area is equivalent to the size of three soccer fields.

LG employees are having a conversation in the shared space 'Connectwin' on the lower floors of the LG Twin Towers. The large staircase in 'Connectwin' connects the 1st floor lobby and the basement 1st floor, featuring a unique structure that combines movement and rest functions. This space was named 'Grand Valley,' meaning 'great valley,' through an employee contest.
[Photo by LG]

LG named the newly opened lower-floor common area 'Connectwin.' This name has a double meaning: 'Connect Twin,' meaning connecting the Twin Towers, and 'Connect to Win,' meaning connection for a successful company life. 'Connectwin' received the most votes from employees in a poll to name the new common space.

Through this remodeling, LG focused on strengthening the 'connections' within the LG Twin Tower among ▲people and people ▲people and nature ▲space and space.

First, to enhance the connection between 'people and people,' Connectwin significantly increased rest areas and meeting places throughout the space. Meeting rooms for client meetings were set up in the first-floor lobbies of the East and West buildings, and the number of cafes was increased to four. To strengthen the connection between 'people and nature,' the internal structure of the first-floor lobby was simplified, and a southeast-facing skylight was installed in the basement to add natural lighting and openness. A fountain and outdoor garden were created in front of the building entrance so that people coming and going to the LG Twin Tower can feel closer to nature.

Considering employees' pain points about the inefficiency of existing routes within the building, new stairs and bridges were constructed to make it easier for employees to move between workspaces and convenience areas, thereby strengthening the connection between 'space and space.' A large staircase connecting the first-floor lobby, where many people pass through, to the basement level 1 where food and beverage facilities are located was built, as well as stairs connecting the basement level 1 to the 2nd floor of each East and West building, and a bridge linking the 2nd floors of the East and West buildings. The East building's 2nd floor houses a fitness center, while the West building's 2nd floor includes in-house medical clinics, a pharmacy, and a bank. The fitness center and in-house medical clinics were the most preferred facilities in a demand survey for new facilities and will begin operation in May and July, respectively.

LG actively incorporated employees' opinions throughout the remodeling process. At the start of the remodeling, LG launched an interactive communication channel called the 'New Twin Communication Page' online, maintaining communication with employees through ▲a contest to name the new open space ▲a survey on preferred restaurants ▲construction progress updates ▲videos introducing the new space. LG also listened to employees' opinions on selecting furniture and tableware for major Connectwin spaces and resolving inconveniences during construction. Eight employee representatives selected through a contest, called 'B'twin' members, regularly met to hold meetings, convey employees' opinions to the company, and discuss suggestions.

Efforts were also made toward digital transformation. On the 25th, LG launched the LG Twin Tower exclusive mobile app 'Connect On.' Ahead of the Connectwin opening on the 1st of next month, employees can download the app in advance and familiarize themselves with its usage. Employees can use Connect On to make app payments at all food and beverage facilities in the LG Twin Tower. Additionally, they can make reservations related to food and beverage use, register for waiting lists, request food takeout, reserve meeting rooms, book in-house medical clinics, and check commuter bus schedules, enabling efficient use of facilities.

An LG official said, "The newly renovated LG Twin Tower is not just a workplace for employees but a 'space for working and living.' We will fill this space together with employees, bringing vitality and inspiration to their lives and creating a unique spatial culture for the LG Twin Tower."

This content was produced with the assistance of AI translation services.