Kyungdong Navien, Ranked No.1 for 3 Consecutive Years in Korea Industrial Brand Power Ventilation Air Purifier Category

High Scores Across All Items in Awareness and Loyalty Evaluation Survey

Kyungdong Navien announced on the 26th that it has been selected as the No. 1 brand in the ventilation air purifier category for three consecutive years in the ‘26th Korea Industry Brand Power (K-BPI)’ organized by the Korea Management Association Consulting (KMAC).

The Korea Industry Brand Power is a brand value certification system announced annually by KMAC since 1999. It targets products and services that hold significant weight in domestic consumer life, quantifying brand power survey results such as brand awareness and loyalty to announce the top brand in each category. The ventilation air purifier category was newly established in 2022, and this year the name was changed from the clean ventilation system category to the ventilation air purifier category.

Kyungdong Navien’s ventilation air purifier received high scores across all survey items evaluating brand awareness and loyalty. As a result, it has held the No. 1 position for three consecutive years since the ventilation air purifier category was established in 2022.

Kyungdong Navien’s ventilation air purifier purifies indoor air with its air purification function while supplying clean external air indoors through a four-stage clean filter system equipped with UV-LED. Unlike air purifiers that require separate natural ventilation and recycle stale air, Kyungdong Navien’s ventilation air purifier enables ventilation without opening windows, maintaining clean indoor air.

Another differentiating point is that it can comprehensively manage the air throughout the entire house with just one unit. To manage the whole house with air purifiers, which have limited capacity and only cover restricted spaces, 4 to 5 units are needed. This not only increases the consumer’s economic burden in terms of product purchase cost and electricity bills but also takes up a lot of space. In contrast, the ventilation air purifier circulates air through ducts installed inside the ceiling, taking up no space at all. Additionally, even when operating 24 hours a day, the monthly electricity cost is only about 10,000 KRW.

Kyungdong Navien offers a rental care service that provides rental and care services as a single package so that consumers can use the ventilation air purifier without burden. In particular, the care service enhances consumer convenience by having Navien partners with expertise visit directly to provide product inspection services such as cleaning and filter replacement.

Kim Yong-beom, Executive Vice President of Sales and Marketing at Kyungdong Navien, said, "Winning first place in the ventilation air purifier category of the Korea Industry Brand Power is meaningful and gratifying as it shows that Kyungdong Navien’s ventilation air purifier has been recognized by consumers." He added, "Going forward, Kyungdong Navien will continue to introduce indoor air quality management solutions through ventilation air purifiers to provide consumers with a comfortable living environment."

This content was produced with the assistance of AI translation services.