Kakao Opens 'Short-form' Tab on Mobile Daum

Kakao's Daum CIC announced on the 26th that it has opened a 'Short-form' tab on mobile Daum.

The Short-form tab is an area showcasing Daum's short-form video content service, 'Today's Short'. Users can enjoy high-quality short-form videos produced by various partners, including news agencies, broadcasters, sports channels, and influencers affiliated with large multi-channel networks (MCNs). The content is organized by themes such as lifestyle information, current affairs, economy, sports, entertainment, and humor.

Next short-form tab [Image provided by Kakao]

The Short-form tab has adopted a full-screen player method. Users can continuously watch Today's Short videos by scrolling up and down on the screen. The tab order can be changed so that users can access the Short-form tab immediately upon opening the Daum app or website.

An icon for Today's Short has also been added to the top right corner of mobile Daum. By clicking the icon, users can more easily and quickly access a variety of short-form videos on themes such as 'Recommended Short-form', 'Home & Cooking', 'Entertainment & Sports', and 'Fun & Webtoon'.

Along with this, recruitment for Today's Short partners is underway. Opportunities will be provided to expose short-form videos across various platforms including Daum mobile web and app, PC, and KakaoTV. A revenue program is also planned to be operated starting from April.

Kim Ji-hyun, head of the Short-form Task Force (TF) at Daum CIC, said, "We opened the Short-form tab so that users can more easily enjoy diverse short-form videos," adding, "We will collaborate with various partners to provide users with enhanced content services."

This content was produced with the assistance of AI translation services.