Descente Golf Strengthens Golf Shoe Business

R90, Descente Golf Condor, Pro Classic Expansion
Golf Shoe Sales Up 30%, 18% Growth Year-on-Year
Ham Jung-woo, Jung Chan-min, Lee Jae-kyung Win with Equipped Shoes

Descente Golf is strengthening its golf shoe business.

Recently, it held a showcase titled "The Hottest Golf Shoes Right Now" at the QED Golf Academy located in Gwanghwamun, Seoul, marking a new beginning. The core of this is the Descente Innovation Studio Complex (DISC). Established in 2018 in Busan, it is the largest shoe R&D center in Asia. It is where all the necessary technologies for golf shoes, such as grip, comfort, and stability, are developed, analyzed, and tested.

DISC has secured a database of foot shape data from about 2,200 Koreans and, based on this, has developed various core technologies and lasts through research and testing. Twenty-three researchers are dedicated to this effort. Descente Golf's golf shoes are also popular among tour players. Players active on the Korea Professional Golfers' Association (KPGA) Tour, such as Ham Jeong-woo, Lee Jae-kyung, and Jung Chan-min, wear them and achieve good results.

Descente Golf first launched the "R90" in 2021 with the concept of golf shoes tailored to Korean feet. Last year, it introduced the "Descente Golf Condor," which features a carbon plate inserted in the middle of the midsole, and this year, it unveiled the brand's first classic dress shoe design, the "Pro Classic." Currently, the total number of golf shoe models it holds is 11. Since launch, it has been producing an average of 20 models annually. Golf shoes account for about 30% of Descente Golf's sales. As of the first half of this year, it showed a growth rate 18% higher than the same period last year.

Descente Golf is a performance brand that delivers innovative design value based on functionality that can lead to the best performance. It offers a lineup including golf wear, golf shoes, golf bags, and accessories. As of February 2024, it operates 76 stores nationwide.

This content was produced with the assistance of AI translation services.