Titleist Apparel 2024 S/S 'Function Meets Style'

Three Lines: TourfitS, Tourfit, Play
Offering Performance, Comfort, and Various Styles
Shopper Bag Gift Event for Purchasers

"Captured both style and performance simultaneously."

Titleist Apparel has launched new products for the 2024 S/S season. It started from the belief that "golf apparel is also a piece of golf equipment for scoring." Over the past decade, through continuous research and development, it has pioneered a new market called "performance golf apparel." This time as well, it offers golfers the best performance, comfort, various fits, and styles.

There are three concepts. TOUR-FIT S is a top-tier super premium performance line made with the finest materials. It features an upgraded "Movement Cell" in the cut details for joint movement. It leads to a smooth and comfortable swing. By adopting the Structure Knitting technique, you can feel different densities of firmness in different areas.

TOUR-FIT is a product based on the "Load & Explode" theme. It is designed to accumulate power (Load) during the backswing and release power (Explode) during the downswing. The fabric used has excellent breathability and water repellency. It helps maintain a comfortable and consistent condition throughout the round. This time, in addition to red, black, white, and gray, a special T Blue color is introduced.

PLAY is a line that conveys a classic sensibility that never goes out of style over time. It features a minimal and simple appearance. It consists of products that can be worn anytime and anywhere, both on the field and in daily life. It uses forest-related colors reminiscent of a lively forest. A promotion is underway where customers who purchase over 700,000 KRW at nationwide brand stores will receive a shopper bag as a gift.

This content was produced with the assistance of AI translation services.