Ministry of SMEs and Startups Recruiting Companies for 'E-commerce Export Market Entry Project'

Support for Online-Based Export Market Development

The Ministry of SMEs and Startups announced on the 24th that it will recruit participating companies for this year's 'E-commerce Export Market Entry Project' for two weeks from the 25th of this month to the 8th of next month.

The 'E-commerce Export Market Entry Project' has been implemented since 2017 to support small and medium-sized enterprises (SMEs) in expanding online overseas. It consists of ▲support for entry into global shopping malls ▲media content marketing ▲construction of overseas-oriented own shopping malls (hereinafter referred to as own malls) ▲logistics cost discounts through volume aggregation ▲and logistics-linked marketing support.

This year, an integrated announcement will be made, the application screen has been simplified, and the first application has been changed to a self-diagnosis method.

[Image source=Yonhap News]

The Global Shopping Mall Entry Support Project supports companies in entering and selling on global shopping malls such as Amazon and Shopee. Companies can choose to apply for direct entry sales or consignment sales through professional sellers. This year, the number of direct sales support companies will be expanded from 400 to 900 to cultivate the sales capabilities of participating companies.

The Media Content Marketing Project supports the production of SME product content and the hosting of live commerce and special exhibitions within global shopping malls. The Own Mall Entry Project supports SMEs in building and renewing overseas-oriented own malls. The Joint Logistics Support Project provides support for logistics cost discounts and fulfillment usage fees.

Choi Won-young, Director of Global Growth Policy at the Ministry of SMEs and Startups, said, "In 2023, SME exports amounted to 111.8 billion dollars, a 2.3% decrease compared to the previous year, but e-commerce exports increased by 11.3% to 760 million dollars, becoming a new export channel for SMEs," adding, "The Ministry of SMEs and Startups will strive to expand online exports of SMEs."

This content was produced with the assistance of AI translation services.