'K-Street Food' Global Expansion Starts

Spring Outing 'It Items' in Distribution
Daesang Global Brand 'O'Food'
Launch of 'Korean Street Food' Line
11 Convenient Meal Items Including Gimbap and Tteokbokki

Daesang's global food brand 'O'Food' is launching the 'Korean Street Food' line, which encompasses popular Korean street foods and representative snack menus, aiming to expand the reach of K-Food.

According to Daesang on the 21st, Korean Street Food is introduced in two main categories: convenient meals and desserts. The meal category includes seven items (a total of 20 varieties), adding three new products?gimbap, hot dogs, and jeon?to the existing dumplings, tteokbokki, gimari, and fish cake bars. The dessert category operates with four items (a total of 8 varieties), including the existing hotteok, bungeoppang, hodugwaja, and a new grain snack product.

Daesang's global food brand 'O'Food' has launched the 'Korean Street Food' product [Photo provided by Daesang]

Daesang plans to expand its presence primarily in major Western markets such as North America and Europe by promoting 11 items from the Korean Street Food line. The strategy is to start with entry into local ethnic markets and online channels, then eventually expand into mainstream channels.

The item receiving the most focus is gimbap, which has gained popularity in the U.S. Considering local consumer preferences, it is launched in three varieties: vegetable, spicy fish cake, and japchae. The rice portion is reduced while the fillings are generously added to enhance a crunchy texture.

For tteokbokki, in addition to the existing gnocchi tteokbokki, various flavors and forms are introduced to suit local tastes. These include 'Soup Hole Tteokbokki,' inspired by penne pasta with a hollow center that allows sauce to soak in well, and 'King Garaetteok Soup Tteokbokki,' a thick style popular among foreign tourists at Gwangjang Market. Hot dogs are also offered in a crispy and chewy style, reflecting the recent global popularity of Korean-style hot dogs.

Lee Kyung-ae, Head of Daesang Food Global BU, said, "We will continue to launch differentiated products that meet the tastes and needs of people worldwide to expand the global K-Food market."

This content was produced with the assistance of AI translation services.