Menopausal Women and Inner Beauty... Addressed All at Once

Spring Outing 'It Item' in Distribution
KGC Ginseng Corporation Jeonggwanjang Hwaerak

KGC Ginseng Corporation announced on the 21st that its women's health specialty brand Hwaerak surpassed cumulative sales of 4.66 million units from 2015 to 2022. As of 2021, this figure represents 4.27 million women aged 45 to 54 in South Korea purchasing at least one unit per person.

Leveraging consumer popularity, CheongKwanJang recently renewed Hwaerak. The flagship product is ‘Hwaerak Turning Me.’ Hwaerak Turning Me features upgraded ingredients and a sophisticated design compared to Hwaerak Jin, the brand’s representative product. It conveys the concept of ‘being oneself,’ celebrating women who live for their own growth and happiness more than anyone else.

Hwaerak Turning Me is a menopause care product made from 6-year-old red ginseng, recognized by the Ministry of Food and Drug Safety for six functionalities: menopausal women's health, antioxidant effects, blood circulation improvement, memory enhancement, fatigue relief, and immune system boosting.

Additionally, it includes sub-ingredients specialized for antioxidants and inner beauty tailored to menopausal women's health interests, such as collagen, vitamin C, biotin, dried yeast (glutathione), seven berry concentrate, pomegranate, and deer antler velvet.

The recently launched ‘Hwaerak Beauty Booster’ also cares for menopausal women's health with red ginseng and contains hyaluronic acid, enabling moisture retention and UV protection as a multifunctional product. It also contains biotin, vitamins B1, C, B6, and selenium as main ingredients, making it an online-exclusive product that manages both menopause and inner beauty with a once-daily tablet and liquid ampoule.

This content was produced with the assistance of AI translation services.