Chungcheong Region Liquor Company Mackis Company Changes Name to Seonyang Soju
Determined to Secure Identity and Become a Leading Alcohol Producer
Continuing ESG Management Including Gyejoksan Hwangto Trail
Makgeolli Company, a leading liquor company representing the Chungcheong region, announced on the 19th that it will change its company name to Seonyang Soju Co., Ltd.
Makgeolli Company, which celebrated its 50th anniversary last year, has made the name change as the first step toward becoming a century-old company. This reflects its determination to solidify its identity as a soju company and to become the best soju manufacturer in Korea.
In particular, the launch of ‘Seonyang’ soju last March, which features the lowest alcohol content (14.9%) and the lowest calories (298 kcal) in Korea, and its meaningful achievements competing against large corporations, was also a reason behind the name change.
Seonyang Soju plans to expand the ‘Seonyang’ brand and pursue globalization of K-soju and market diversification through an overseas factory currently being prepared for operation in Myanmar.
Despite the name change, Seonyang Soju will continue its ESG management. Through the ‘Gyejoksan Hwangtotgil,’ a barefoot walking sanctuary in Korea that has been maintained for 19 years since its establishment in 2006, the company plans to continue creating positive influence and uphold the value of coexistence.
The company logo design incorporates the infinity symbol ‘∞’ to express efforts and innovation in producing the highest quality soju. It also adds the meaning of connection, which has been the company’s management philosophy of ‘connecting people to people.’
Hot Picks Today
"Stocks Are Not Taxed, but Annual Crypto Gains Over 2.5 Million Won to Be Taxed Next Year... Investors Push Back"
- "Not Jealous of Winning the Lottery"... Entire Village Stunned as 200 Million Won Jackpot of Wild Ginseng Cluster Discovered at Jirisan
- One in 77 Koreans Exposed to Drugs... Enough Money for 6,600 Luxury Gangnam Apartments Circulates in Drug Market [ChwiYakGukga] ⑩
- U.S. Refiners Focus on Jet Fuel Production, Raising Concerns Over Summer Gasoline Supply
- "Even With a 90 Million Won Salary and Bonuses, It Doesn’t Feel Like Much"... A Latecomer Rookie Who Beat 70 to 1 Odds [Scientists Are Disappearing] ③
Chairman Cho Woong-rae said, “While continuing the management philosophy of connecting people, we will leap forward as a company that makes excellent liquor leading the liquor market, based on 50 years of accumulated liquor manufacturing technology and 30 years of long-aged high value-added distilled raw materials.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
