OB Beer Cass, Exclusive Alcohol Sponsor of 'MLB Seoul Series'

Operation of Interactive Event Booths and Product Sales until the 21st
Indoor and Outdoor Advertising at Gocheok Sky Dome

OB Beer’s Cass announced on the 17th that it will participate as the exclusive alcoholic beverage sponsor for the 2024 Major League Baseball (MLB) Opening Series in the United States, the 'MLB Seoul Series with Coupang Play (Seoul Series)'.

OB Beer Cass, Exclusive Alcohol Sponsor for 'MLB World Tour Seoul Series'
[Photo by OB Beer]

Until the 21st, Cass plans to deliver its unique energetic enjoyment not only to on-site spectators but also to domestic and international sports fans watching the games through advertising inside and outside Gocheok Sky Dome, consumer participation booths, and alcohol sales.

During the Seoul Series, a consumer participation event booth for the recently renewed 'Cass Light' will be operated in the space in front of the third base entrance of Gocheok Sky Dome. The event is a 'pitching' game where participants throw a baseball to hit sculptures on a shelf. Various Cass brand goods such as cheering towels, paper glasses, and cheering fans that enhance the enjoyment of watching the game will be given as prizes to participants.

Various Cass products that will add to the enjoyment of watching the game can also be found inside the stadium. Recently, among young baseball fans, so-called 'baseball food' information is actively shared through social networking services (SNS) like Instagram and portal sites by stadium. Cass will sell a variety of beer lineups including Cass Fresh, Cass Light, Cass 0.0, and Cass Draft Beer throughout stores inside the stadium to make the game more enjoyable and thrilling along with popular baseball foods at Gocheok Sky Dome. A Cass Light tasting event will also be held in the space in front of the entrances to the outfield seats on the 2nd and 3rd floors.

The Cass brand manager said, "As this is a meaningful opportunity to enjoy the MLB opening game in Korea for the first time in history, we hope many sports fans will create even more enjoyable and unforgettable memories of watching the game with Cass," adding, "We will continue to strive to provide differentiated brand experiences through various channels and bring joy to more consumers."

Meanwhile, the MLB World Tour Seoul Series will feature special games between domestic teams such as Kiwoom Heroes, LG Twins, and 'Team Korea' composed of key players from the Korea Baseball Organization (KBO) League and MLB teams over two days on the 17th and 18th, followed by the official opening two-game series between the San Diego Padres and Los Angeles (LA) Dodgers on the 20th and 21st.

This content was produced with the assistance of AI translation services.