Baemin Promises 200 Billion KRW Social Investment by 2030

CEO Lee Guk-hwan Declares 'Baemin's Promise for Sustainability'
Announcement of Sustainable Management Commitment with Stakeholders

Lee Guk-hwan, CEO of Woowa Brothers, announced the 'Sustainable Management Commitment' via live broadcast to employees on the morning of the 13th. The announcement included plans for Baedal Minjok to invest a total of 200 billion KRW by 2030 to support the growth of restaurant owners, rider safety, and the establishment of an eco-friendly delivery culture.

On this day, CEO Lee presented the 'Baemin-style Commitment for Sustainability', which was prepared focusing on win-win solutions with stakeholders. The main points consist of three major areas: ▲ Growth and safety net establishment for restaurant businesses ▲ Safety and health during the delivery process ▲ 50% reduction in greenhouse gas emissions and leading an eco-friendly delivery culture. Baemin plans to implement social investments worth 200 billion KRW by 2030 to build a sustainable delivery ecosystem.

Baemin will first support the systematic growth and management improvement of its partner restaurant owners. To this end, it proposed operating the Baemin Academy, providing customized education and consulting, expanding support for restaurant information, broadening sales channels and safety nets, and offering emotional care. Since 2014, the Baemin Academy, which has been attended by over 230,000 restaurant owners as of the end of last year, will be further expanded. It will also take the lead in providing essential information for business planning and management in the rapidly changing restaurant industry environment. Labor, tax, and legal issues that may arise during store operations will be resolved through free expert consultations. Especially this year, to address the difficulties faced by restaurant owners such as high inflation, high wages, and high interest rates, Baemin plans to intensify content, education, and consulting focused on ‘management efficiency.’

Lee Guk-hwan, CEO of Woowa Brothers, is announcing the 'Baemin Promise for Sustainability' on the 13th.

Additionally, Baemin recognizes rider safety as the top priority and will establish infrastructure for a safe delivery environment. Detailed measures include expanding the Baemin Rider School, offering the industry's lowest hourly insurance premiums, strengthening collaboration with the Delivery Service Mutual Aid Association, supporting delivery safety equipment, and promoting safety culture and awareness campaigns. To provide professional safety education to more riders, Baemin plans to complete a new Baemin Rider School with significantly enhanced educational infrastructure in Hanam by 2025, following the currently operating Baemin Rider School in Namyangju.

Baemin also commits to leading the spread of an eco-friendly delivery culture with responsibility. Key initiatives include expanding the use of renewable energy, transitioning to eco-friendly delivery methods, increasing sustainable packaging, and strengthening stakeholder participation. Through these efforts, Baemin announced plans to reduce its own greenhouse gas emissions by 50% by 2032 compared to 2022 levels. In fact, Baemin has practiced eco-friendly measures such as introducing the ‘Do Not Receive Disposable Spoon and Fork’ feature in the app in 2019, refusing side dishes, and using reusable containers for delivery. The ‘Do Not Receive Disposable Spoon and Fork’ feature alone reduced 25,645 tons of greenhouse gases in 2022.

Woowa Brothers has made the ‘Baemin-style Commitment for Sustainability’ public on the company website and plans to disclose related achievements annually through its value management report, ‘Baemin Story.’ Lee Guk-hwan, CEO of Woowa Brothers, said, “Over the past 14 years, we have grown alongside the delivery industry, contemplating and practicing ways to grow and coexist with restaurant owners, riders, and customers.” He added, “We prepared this commitment to take on even greater responsibility and continue our efforts going forward.”

This content was produced with the assistance of AI translation services.