Lotte Department Store's Renovated Incheon Branch Attracts 2.3 Million Visitors in 100 Days

Grocery Store 'Lepicerie', Wine Specialty Hall 'Elvino'
Capturing Premium Demand in Upscale Districts with 100% Growth in 3 Months
'Noted' Large Cafe Opens... "Will Become the Best Food Hall in the Metropolitan Area"

Incheon branch's 'Food Avenue' announced on the 13th that it has surpassed 2.3 million cumulative visitors. This milestone was achieved about 100 days after its renovation.

Renovated last December on the basement first floor of the Incheon branch with an area of 2,000 pyeong, the food hall 'Food Avenue' positions itself as Lotte Department Store's 'first future-oriented food hall.' Just two weeks after opening, it surpassed the sales of December of the previous year by a large margin, and its sales growth rate over the past three months has exceeded 100% compared to the same period last year, marking the highest among all department store food halls. Additionally, visits from customers in the wider metropolitan area outside Incheon have increased by more than 20%.

The largest tenants of the food hall, the 600-pyeong premium grocery store 'L'epicerie' and 'Elvino,' which gathers about 2,000 varieties of wines from around the world in one place, have attracted premium customer demand. Matching the commercial district with a high proportion of high-income residential population, L'epicerie offers seasonal agricultural and marine products, rare Korean beef, and premium imported groceries. Customized convenient services such as 'Order-made,' where fish is grilled upon order, have captivated housewife customers, increasing the per capita sales of female customers in the 35-45 age group by more than 50%.

Elvino has established itself as a sanctuary for wine enthusiasts. From rare wines that are hard to find anywhere else in Korea to an experience zone where customers can smell the aroma of wine, and a library cellar with perfect preservation conditions, Elvino has received high praise from wine lovers, placing its per capita wine purchase amount among the top ranks comparable to the main branch and Jamsil branch.

Stores preferred by the MZ generation (Millennials + Generation Z), such as 'Gordon Ramsay Street Burger,' which opened for the first time outside the Seoul area, the famous butter ice cream 'Beurre Beurre,' and the organic blended matcha specialty store 'Super Matcha,' still have more than 80 to 100 groups of waiting customers daily on average.

On the 15th, to celebrate 100 days since opening, the country's top 'dessert' brand will be added. Reflecting the concept of 'Noted World,' a theme dessert cafe that opened for the first time in Korea at Lotte World Mall and is gaining explosive popularity, a 50-pyeong dessert cafe will be created at the Incheon branch as well. Along with the signature menu, fresh cream milk cream donuts, specialized menus unique to the Incheon branch will also be developed and sold. 'Paris Croissant' will also be introduced as a premium store with a full line of about 250 types of bread, cakes, and beverages.

To mark Food Avenue's 100 days, various customer promotions will be held. A first-come, first-served 5,000 won discount coupon usable at the food hall will be given through the Lotte Department Store app. Kakao Plus Friend customers of the Incheon branch will also receive a 10,000 won meal voucher usable at Food Avenue when they purchase more than 200,000 won at the department store on the same day. Additionally, an event to select 'Food Avenue Marketers,' where Incheon citizens can directly participate and help develop Food Avenue, will be conducted.

Seo Yong-seok, head of Lotte Department Store Incheon branch, said, "We have captured all aspects of a future-oriented food hall, including changes in customers' values regarding food and cooking, and lifestyles linked to food." He added, "We will not stop here but will create a 'Food Avenue' that continuously evolves together with the lives of Incheon citizens."

This content was produced with the assistance of AI translation services.