Recruiting VK Alliance for Promotion on Korea Tourism Platform

Korea Tourism Organization, Activation of Foreign Tourist Attraction
VK, Korea Tourism Platform Visited by 24 Million Annually

The Korea Tourism Organization announced on the 12th that it is recruiting members for the 'VK Alliance,' which will collaborate with the integrated Korean tourism platform 'Visit Korea' to revitalize the attraction of foreign tourists.

The Korea Tourism Organization is recruiting members for the 'VK Alliance' to collaborate with the Korea Tourism Integrated Platform 'Visit Korea' to promote the attraction of foreign tourists.
[Photo by Korea Tourism Organization]

Visit Korea is Korea's representative tourism platform visited by more than 24 million people annually. It provides various Korean travel information in eight foreign languages, including English, Chinese, and Japanese, and offers services such as a travel planner that recommends customized travel courses for customers.

The 'VK Alliance' is a system created to enhance convenience and consumption for inbound foreign visitors through collaborative marketing with local governments, industries, and tourism ventures using Visit Korea. Selected members can promote their own content, products, and services through Visit Korea. They can participate in integrated special promotions of the alliance and receive support for customized collaboration between and among member companies.

About 20 members will be selected. The application period is until the 29th, and detailed information can be found on the 'Korea Tourism Industry Portal Touraz.'

Additionally, the Korea Tourism Organization will hold the 2024 VK Alliance promotional briefing session at the Seoul Center on the 22nd. The session will include presentations on the VK Alliance operation system, success cases of collaboration institutions from the previous year, and on-site networking sessions.

Park Eun-jung, head of the Overseas Digital Marketing Team at the Korea Tourism Organization, said, "Through Visit Korea, the representative platform for inbound tourism, private institutions will have expanded inbound marketing opportunities, and local governments will have a chance to widely promote excellent regional tourism resources overseas."

This content was produced with the assistance of AI translation services.