Goseong-gun Ranks No.1 Among Gyeongnam Counties in South Korea's Basic Local Government Brand Reputation

Goseong-gun, Gyeongnam Province, announced on the 7th that it ranked first among counties in Gyeongnam and fifth nationwide in the ‘Republic of Korea Basic Local Government Brand Reputation Survey’ released by the Korea Corporate Reputation Research Institute, based on big data analysis results from last month.

Goseong County Office.

This corresponds to the 5th place among all counties nationwide.

The Korea Corporate Reputation Research Institute analyzed and surveyed 354,331,307 pieces of brand big data from 226 basic local governments over one month, from January 29 to February 29.

The consumer activity big data related to brands was divided into participation value, communication value, social value, market value, and financial value, and analyzed through ▲Participation Index ▲Media Index ▲Communication Index ▲Community Index.

The brand reputation index is a metric measured by consumers’ online habits, including positive and negative evaluations of the brand, media interest, consumer participation and communication volume, and conversation volume across communication channels.

Goseong-gun’s brand reputation index was recorded at 3,319,840, with ▲Participation Index 302,395 ▲Media Index 310,225 ▲Communication Index 362,825 ▲Community Index 362,825.

In particular, the county was evaluated highly for its participation index and content responsiveness.

County officials stated, “This result was achieved mainly through the ‘Gyeongnam Goseong Dinosaur Expo,’ held for three consecutive years last year, as well as the ‘Visiting Dinosaur Expo in Ilsan’ held at KINTEX in Goyang, centering on the ‘dinosaur’ content.”

County Governor Lee Sang-geun said, “I believe that the ‘dinosaur,’ which our county proudly promotes through events like the Gyeongnam Goseong Dinosaur Expo, along with the ambitious administrative achievements pursued during the 8th local government term, have made our county a nationally competitive brand city.”

He added, “As Goseong-gun is recently emerging as a ‘training ground,’ we will continue this upward trend by attracting national sports events and visiting sports teams.”

This content was produced with the assistance of AI translation services.