Fila collaborates with luxury brand 'Eriz'... Opens popup in Seongsu-dong

Luxury Streetwear Brand 'Eriz' Unveiled

FILA announced on the 7th that it is collaborating with the luxury streetwear brand 'Eriz' to launch the 'FILA X Eriz Collection' and open a pop-up store at Kasina Seongsu.

Eriz is a luxury streetwear brand that approaches from craftsmanship and artistry, from the production method to the design. Influenced by its founder 'Sofia Franterra,' the brand is said to have its roots in Italy. It is characterized by unique printing and dyeing techniques and promotes genderless fashion without gender distinctions.

This collection features a garment dyeing method (dyeing after the garment is completed) to create a vintage feel. It consists of a diverse lineup including clothing such as jackets, t-shirts, and pants in soft pastel colors, as well as accessories like hats and socks. The signature item is a mini skirt inspired by the tape that wraps around the handle of a tennis racket.

To commemorate this collaboration, FILA will hold a pop-up store from the 7th to the 10th. The pop-up store at Kasina Seongsu in Seongdong-gu, Seoul, will be designed to evoke the atmosphere of a 1970s vintage tennis shop, where the collection products will be displayed and sold.

Additionally, FILA Korea will showcase the collection at its official online mall, the Kasina Seongsu online and offline stores, and the Empty Seongsu select shop. Sales will begin at FILA Busan Gwangbok branch from the 14th, and the collaboration shoes will be introduced at FILA Starfield Suwon store.

A FILA representative said, “This collaboration collection embodies the effort to harmonize the Italian heritage that is the root of FILA with Eriz’s unique ideas and the times.” They added, “We ask for much interest in this collection, which expresses the elegance and vitality of tennis in a soft pastel mood.”

This content was produced with the assistance of AI translation services.