"Just 5 Minutes, Sold at the Lowest Price"... Lotte Home Shopping Launches '300-Second Special Price' Broadcast

'Industry's Shortest Time' Time-Sale Broadcast
Enhanced with Short-Form Style Home Shopping

A unique home shopping broadcast incorporating 'short-form' content, which is gaining great popularity on social networking services (SNS), has been launched.

Lotte Home Shopping announced on the 7th that it launched the '300-Second Special Price' broadcast on the 4th, selling daily necessities such as bottled water, toilet paper, and food ingredients within 300 seconds.

Lotte Homeshopping launched the '300-Second Special Price' broadcast on the 4th, selling daily necessities such as bottled water, toilet paper, and food ingredients for 300 seconds.
[Photo by Lotte Homeshopping]

The new program 'Shoparta 300' is based on the concept of a 'Spartan shopping' lasting 300 seconds, offering daily necessities and local specialties at industry-lowest prices.

Lotte Home Shopping explained that it launched the shortest operating time theme program in the industry to increase broadcast attention and expand customer inflow with a unique format and content. The program incorporates SNS short-form formats such as '30-second mukbang' and 'ASMR' to enhance entertainment value. At the same time, to alleviate customers' shopping basket burdens amid high inflation, daily necessities and food products are offered at prices below 30,000 KRW, along with free shipping service.

Shoparta 300 is scheduled twice on weekdays just before major theme programs to increase customer attention and create synergy with the following broadcasts. In the first broadcast held on the 4th, seasoned pollack roe seaweed using Hadong green tea from Gyeongsangnam-do was introduced, recording over 300 orders within 5 minutes. In the subsequent fashion broadcast, items such as the 'Georges Rech cardigan' were sold, receiving about 15,000 orders within 60 minutes. This is more than three times higher than the average for the same time slot in February.

Lotte Home Shopping plans to offer bulk packages of daily necessities such as 'Pulmuone bottled water 40 bottles' and 'Clean Country toilet paper 60 rolls' through Shoparta 300.

Kang Jae-jun, head of the channel division at Lotte Home Shopping, said, "We introduced the 300-second special price sales program, breaking the existing home shopping broadcast framework, to increase broadcast attention and customer inflow. In the future, we plan to provide a more enjoyable shopping experience by offering differentiated products including daily necessities, limited editions, and luxury goods."

Meanwhile, to welcome spring, Lotte Home Shopping is conducting the 'Exciting Spring Shopping Haebom' event to expand customer inflow and enhance shopping enjoyment. Throughout March, 10 customers will be drawn daily to receive 100% of their purchase amount (up to 1 million KRW) back as store credit.

This content was produced with the assistance of AI translation services.