AGE20’S Strengthens Consumer Engagement in Vietnam... "Expanding Brand Awareness"

Vietnam Important Anniversary, 'Women's Day Event' Held

AEKYUNG Industrial's cosmetics brand ‘AGE20’S’ is strengthening its connection with Vietnamese consumers to establish its image as a specialized base makeup brand.

On the 5th, Aekyung Industrial held the AGE20'S Women's Day event at the JW Marriott Hotel located in Ho Chi Minh, Vietnam.

According to AEKYUNG Industrial on the 6th, AGE20’S recently held the ‘AGE20’S Women’s Day Event’ at the JW Marriott Hotel in Ho Chi Minh City, Vietnam, to celebrate International Women’s Day on the 8th. This event was the second local offline event since the brand launch event in 2019. In Vietnam, International Women’s Day is regarded as an important occasion to recognize women’s social contributions and express gratitude to them.

AEKYUNG Industrial planned this event to directly meet local consumers and enhance brand awareness. During the event, there was a session introducing how to use the ‘AGE20’S Original Essence Pact EX,’ which recently gained great popularity in Vietnam. This product, launched last year, ranked first in weekly sales in the concealer and foundation category on the social media platform TikTok in January. The event also featured a talk show with the local brand model ‘Nguyen Thuc Thuy Tien’ and the ‘AGE20’S Awards’ to express gratitude to distribution partners who closely communicated with the brand last year.

AGE20’S entered the Vietnamese market in 2019 by joining ‘Hasaki Beauty & Spa,’ a beauty specialty distribution platform in Vietnam, and the e-commerce platform ‘Shopee.’ In 2022, it started live commerce using Vietnamese influencers, and last year, it strengthened its competitiveness across online and offline channels by conducting live commerce on TikTok, Shopee Live, and others.

An AGE20’S representative said, “Through this event, AGE20’S will strengthen direct communication with Vietnamese consumers and create a foundation for growth in the Vietnamese market by increasing brand awareness.”

This content was produced with the assistance of AI translation services.