OB Beer Launches Campaign Supporting Female Adolescents in Celebration of International Women's Day

SNS Event Until the 10th
Donation Fund Raised Through Matching Grant Based on Number of Participation Comments
Support Hygiene Products for Vulnerable Female Adolescents

OB Beer announced on the 5th that it will conduct a matching grant donation campaign to support vulnerable female adolescents in celebration of International Women's Day (March 8).

OB Beer planned the donation campaign to raise public awareness and interest in inclusion, in line with the theme "Inspire Inclusion" announced by the 2024 International Women's Day Organizing Committee.

OB Beer, Campaign Supporting Female Adolescents on International Women's Day
Photo by OB Beer

The campaign is open to anyone who leaves a comment with the correct answer to a quiz related to this year’s International Women's Day theme on OB Beer’s official Instagram by the 10th. For each participation comment, OB Beer will donate 1,000 KRW, and the donation will be made through a matching grant (1:1 matching) method by adding the same amount to the accumulated funds. Participants will also have a chance to win coffee coupons through a draw.

The donations will be given to Updream Korea, a social enterprise that produces the premium female hygiene brand "Sandeulsandeul," to support sanitary pad provision for vulnerable female adolescents. Sandeulsandeul operates a "one-to-one lifetime donation campaign," where for every pack of sanitary pads purchased by consumers, one identical pack is donated to low-income women domestically and abroad.

An OB Beer representative said, "In celebration of International Women's Day, we prepared this donation campaign to promote the value of inclusion, which embraces each other generously, and to help vulnerable female adolescents. We will continue to lead efforts to spread the values of diversity and inclusion that recognize and respect differences and to foster an advanced corporate culture."

Meanwhile, International Women's Day was officially established by the United Nations (UN) in 1975 to commemorate the struggle of 15,000 female textile workers in New York who took to the streets on March 8, 1908, demanding suffrage and wage increases. OB Beer participates annually in the International Women's Day campaign to create a corporate culture where members from diverse backgrounds understand and respect each other.

This content was produced with the assistance of AI translation services.