"Health Products for Parents"... hy 'Hyosarang & Anbu Campaign' 7,000 Applicants

Fresh Manager Delivers Health Products and Checks on Well-being
New Subscribers Exceed 3,000 Last Year
350% Increase Compared to Launch Period

hy announced on the 29th that the number of new subscribers to the parental care service 'Hyosarang·Anbu Campaign' exceeded 3,000 last year, marking a 350% increase compared to 2020 when the campaign started.

hy's Parent Care Service 'Hyosarang·Check-in Campaign'
Photo by hy

The Hyosarang·Anbu Campaign is a service that delivers health products to parents living apart from their children. When the campaign is applied for, an hy Fresh Manager in charge of the region delivers health products to the parents. Regularly, the parents' well-being is also sent via text messages to the children. The total number of households that have applied so far has reached 7,000. According to the company, people in their 40s accounted for the highest proportion by age group.

hy has set the new slogan for the campaign as 'hy♥, Heart Delivery Service,' inspired by the English notation of '효' (hyo). Various events are also being held. Among participants, a draw will be held to award Preditt points. Additional benefits are provided for new applications. Children receive 'V Food Vitamin C,' and parents are gifted 'It's On Antibiotic-Free Fresh Eggs (10 eggs)' every month for up to one year.

Kim Geun-hyun, head of the hy Customer-Centered Team, said, "The Hyosarang·Anbu Campaign was planned reflecting customers' concerns about their parents' well-being due to difficulties in visiting their hometowns," adding, "We will continue to create the value of filial piety (孝) so that the hearts of applicants can be delivered as great joy to their parents through hy Fresh Managers."

This content was produced with the assistance of AI translation services.