'Beauty Matjip' Abley... Grand Sale Transaction Volume Up 2.5 Times

Beauty Grand Sale Surpasses 3 Million Visitors
Abley Beauty Sees 150% Increase in Transactions and 180% Growth in Orders Compared to Last Year

Able Corporation's style commerce platform Ablely announced on the 29th that it achieved its highest-ever performance last month, surpassing 3 million visitors during the 'Beauty Grand Sale.'

Last month, Ablely's beauty transaction volume increased by 150% (2.5 times) compared to the previous year, and the total number of orders rose by 180% (2.8 times). During the same period, the number of new purchasing customers increased by 115%.

Abley Beauty.
[Image provided by Abley]

Ablely regards the Beauty Grand Sale, held from the 15th to the 22nd of last month, as the main driving force behind the beauty category's performance. The Beauty Grand Sale is a beauty-exclusive event planned by Ablely, gathering large brands as well as rookie brands. As the number of participating brands increased, benefits were enhanced through brand collaborations, including exclusive event products, Ablely pre-launches, and lowest-price products. Ablely's analysis is that affordable prices and promotional benefits attracted cosmetics buyers.

Compared to the same period in the previous month, the transaction volume of the Beauty Grand Sale last month rose by 200% (3 times), and the number of orders increased by 210% (3.1 times). The total number of visitors exceeded 3 million. Compared to the Beauty Grand Sale held in August last year, transaction volume increased by 130%.

Ablely's Beauty Grand Sale is characterized by securing product competitiveness through exclusive best-product exhibitions. Brands such as ▲Rom&nd ▲LilybyRed ▲Mediheal ▲Banila Co ▲Skin Food ▲Espoir ▲Etude ▲Innisfree ▲Koringko ▲Too Cool For School participated in the event, showing sales growth rates more than double compared to the previous week (1st to 8th).

In particular, Too Cool For School's transaction volume increased by 130% compared to the previous event, and the Protage exclusive exhibition saw transaction volume increase by more than 100%. During the same period, LilybyRed's transaction volume grew by 577%, and Mediheal surpassed 100 million KRW in sales with the single product 'Nemo Pad' within just one week.

Rookie brands also showed growth during the event period. Piv (850%), Cherzanne (830%), and Mulda (310%) recorded transaction volume growth compared to the previous week. Frankly sold more than 13,000 units of its representative product, 'Closer Serum,' within two months of joining. Ablely assessed that rookie brands' new products were exposed to target customers, increasing customer satisfaction with new products and creating synergy effects in sales growth and brand promotion.

A Mediheal representative who participated in this Beauty Grand Sale said, "We are pleased to strengthen our competitiveness in the beauty market by collaborating with Ablely, which has a strong influence on the 10s and 20s generation," adding, "As the undisputed number one pad brand, we will continue to collaborate with Ablely to prepare various events for young consumers ranging from the Well-Doing Generation (Z Generation + Alpha Generation) to the MZ Generation (Millennials + Z Generation)."

Jungmin Cho, Head of Ablely Beauty, said, "With persistent high inflation, we planned the large-scale Beauty Grand Sale reflecting consumers' desire to purchase cosmetics at affordable prices," adding, "Going forward, Ablely will discover more new tenants through exclusive events not only in fashion but also in expanded categories, enabling customers to enjoy differentiated beauty shopping."

This content was produced with the assistance of AI translation services.