Samsung OLED TV and GalZ Flip5 Package Wins Top Gold Award at the iF Design Award

One of the World's Top 3 Design Awards
75 Awards in Product Design and AI-Based UX

Samsung Electronics announced on the 29th that it won 75 awards, including two Gold Awards, at Germany's international design competition, the 'iF Design Award 2024.'

OLED TV (model S95C), which won the top prize, the Gold Award, at the 'iF Design Award 2024'. Photo by Samsung Electronics

Samsung Electronics received 38 awards in the product category, 16 in UX·UI, 10 in concept, 9 in communication, 1 in packaging, and 1 in service, including the Gold Awards for the OLED TV (model S95C) and the Galaxy Z Flip5 Maison Margiela Edition package, which won the highest honor in this competition.

The Gold Award-winning OLED TV was praised for its ultra-slim thickness of 9.9 mm, which minimizes gaps when wall-mounted, allowing it to fit closely to the wall and enhance immersion. The Galaxy Z Flip5 Maison Margiela Edition, a second collaboration with the French fashion brand Maison Margiela, offers an unboxing experience through its package box that feels like taking clothes out of a storage box. The package box expresses Maison Margiela’s unique basting stitch on fabric-textured paper material.

Other award-winning products include the all-in-one washer-dryer 'Bespoke AI Combo,' the frame-type speaker 'Music Frame,' and foldable phones 'Galaxy Z Flip5' and 'Galaxy Z Fold5,' which maximize the cover screen usage experience. Additionally, 'Samsung Now Plus,' which detects users even when the TV is not being watched and provides useful information such as energy consumption, 'Q Symphony,' which maximizes immersion by analyzing the consumer's viewing space based on AI sound technology, and the newly renewed 'DesignSamsung website' were selected for excellent design.

Started in 1953 under the German International Forum, the iF Design Award is one of the world's top three design awards. It comprehensively evaluates design distinctiveness and impact across nine categories: product, packaging, communication, concept, interior, architecture, service design, user experience (UX), and user interface (UI).

Notae-moon Roh, President of Samsung Electronics Design Management Center, said, "This is the result of prioritizing design that faithfully serves the product’s inherent function and purpose," adding, "Through continuous design innovation, we will harmonize with consumers’ changing lifestyles and provide meaningful customer experiences."

This content was produced with the assistance of AI translation services.