KGC Insamgongsa Beauty Brand 'Lab 1899' Enters the World's No.1 Vegan Market, the United States

US Crowdfunding Achieves 392% of Goal
Red Ginseng-Derived Wrinkle Improvement Cosmetics to Launch Domestically

KGC Ginseng Corporation announced on the 29th that it will introduce the new product of its high-performance vegan beauty brand ‘Lab 1899’ in the United States, the world's largest vegan consumer market.

Lab 1899 is a red ginseng vegan beauty technology brand perfected with the expertise of KGC Ginseng Corporation, which has been researching red ginseng since 1899.

The brand’s products, certified by France’s EVE VEGAN, known for its strict evaluation, feature a 100% vegan, low-irritation formula that is gentle on the skin.

The Red Ginseng Serum and Cream are functional cosmetics for wrinkle improvement, optimized with the power of red ginseng to deliver immediate effects to the skin. Three new products specialized in multi-elasticity, moisture replenishment, and skin texture improvement are scheduled to be released domestically in March.

According to KOTRA, the United States accounts for 35% of the global vegan population and ranks first in the vegan market. In the U.S., even general consumers who are not strictly vegan?those who do not consume animal products such as meat and milk?prefer vegan products. Considering this trend, Lab 1899 first introduced its new product, ‘Red Ginseng Peptide Serum,’ through the U.S. crowdfunding platform ‘Indiegogo.’

Recently, large companies actively use crowdfunding for marketing to check consumer response and marketability before launching new products. This approach effectively promotes the brand and targets early adopters and younger generations.

The Red Ginseng Peptide Serum, which started funding in the U.S. in mid-February, has already exceeded 392% of its fundraising goal before the campaign ends and ranks high within the health and beauty category. Lab 1899 plans to expand its distribution network through various domestic and international sales channels after gauging the response of U.S. consumers interested in vegan products.

The Red Ginseng Peptide Serum is a high-performance vegan serum that provides visible lifting effects and is a functional cosmetic for wrinkle improvement that can reduce skin age by five years after just four weeks of use.

Through Jinse닉BarrierTM, which contains five types of ginsenosides from red ginseng extracted using a patented method, it delivers healthy and firm skin strength. The red ginseng-derived peptides are also extracted using a patented process, containing abundant ginsenosides to help nourish the essence of the skin.

A Lab 1899 representative said, “We have introduced vegan cosmetics with a serum and cream containing red ginseng-derived vegan ingredients that are effective yet gentle and comfortable to use,” adding, “We will continue to strive to offer products that combine new trends and functionality.”

This content was produced with the assistance of AI translation services.