Emart, 1st Grade Samgyeopsal 1,180 KRW per 100g
Everyday, Combination of Korean Pork Samgyeopsal and Beer
Emart24, New Samgyeopsal Lunchbox and Gimbap Products

Emart, Emart Everyday, and Emart24, three companies, announced on the 29th that they will offer discounts for Samgyeopsal Day.


First, Emart's Samgyeopsal Day event will be held over two days on the 2nd and 3rd of next month, selling Grade 1 pork belly and neck meat (chilled, domestic) at a promotional price of 1,180 KRW per 100g (limited to 2 packs per person, excluding Jeju region). The quantity for the event is about three times the amount sold during Emart’s February promotion of ‘Grade 1 pork belly (promotional price 1,680 KRW per 100g)’, which was introduced as a representative item with a drastic price cut. Additionally, from the 1st to the 7th, Emart will offer a 40% discount on branded pork belly such as Kaljip, antibiotic-free, and Eolluk Doyaji when paid in full with the event card.


Emart 3 Companies Launch 'Samgyeopsal Alliance Operation' for Samsam Day View original image

Traders Wholesale Club will hold the Korean Pork Week event until the 3rd. When accumulating Shinsegae points, the ‘domestic chilled pork belly/neck meat (around 2kg, pack)’ products will be discounted by 10,000 KRW from the regular price, and the cost-effective ‘domestic chilled pork belly/neck meat retail pack (around 2kg, pack)’, which requires direct trimming, will be discounted by 7,000 KRW each.


Emart Everyday will offer up to 50% discounts on chilled and frozen Korean pork belly and neck meat until the 3rd of next month. When paying with the event card, ‘Korean chilled pork belly/neck meat (600g)’ is sold at 19,990 KRW for 2 packs, and ‘Korean frozen thinly sliced pork belly/bite-sized pork belly (800g)’ is sold at 13,990 KRW per pack. Additionally, imported beer that pairs well with Korean pork is offered at 8,000 KRW for 4 cans of 500ml each.


Emart24 will continue the Samgyeopsal Day excitement for a total of fifteen days until the 15th. In particular, two new products celebrating Samsam Day will be launched. The unique product using pork belly, ‘Osam Bulgogi Gimbap’, is offered at a promotional price of 2,200 KRW when paid with KakaoPay, and ‘Gogitjip Dessert Fried Rice’ is offered at 3,430 KRW when paid with Shinhan or Hana Card.


Meanwhile, Emart is presenting the ‘Samski’ trend, a combination of pork belly and whiskey, in response to the increased demand for whiskey, and will hold a whiskey discount event for three days over the weekend. The representative event product, ‘Copper Dog (700ml, UK)’, is a whiskey that can be enjoyed as a highball without a strong alcohol burden and will be sold at a promotional price of 29,800 KRW.



Choi Jin-il, Emart’s marketing manager, said, “To celebrate Samgyeopsal Day, the three Emart companies have prepared food events that pair well with pork belly for each channel,” and added, “We hope many customers visit the weekend events and enjoy the benefits.”


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing