LG Electronics Meets Meta... Launching XR New Business Through Strategic Collaboration

Meta CEO Zuckerberg Visits LG Electronics
Discusses Synergy Plans to Expand XR Business
LG Electronics Previews Customer Experience in Virtual Space

LG Electronics is accelerating its extended reality (XR) new business by officially launching strategic collaboration with global big tech Meta. By combining the strengths of both companies from products to content, services, and platforms, they plan to lead innovation in customer experiences within future virtual space domains.

Mark Zuckerberg, CEO of Meta, is arriving in Seoul through the Seoul Gimpo Business Aviation Center in Gangseo-gu on the 27th. Visiting Korea for the first time in 10 years, CEO Zuckerberg is expected to meet President Yoon Suk-yeol and discuss AI semiconductor cooperation plans with Samsung Electronics Chairman Lee Jae-yong and LG Electronics CEO Cho Joo-wan during his 1-night, 2-day stay. Photo by Hyunmin Kim kimhyun81@

CEO Jo Joo-wan Reviews Meta Business and Discusses Synergies

On the 28th, LG Electronics held strategic discussions to strengthen the XR new business partnership with Meta at the LG Twin Towers in Yeouido, Seoul.

The meeting, held to coincide with the visit of Mark Zuckerberg, Meta founder and CEO, was attended by Kwon Bong-seok, Chief Operating Officer (COO) of LG Corporation, Jo Joo-wan, CEO of LG Electronics, and Park Hyung-se, Head of LG Electronics HE Business Division. COO Kwon attended to explore potential cooperation between Meta and other LG affiliates.

During the meeting, in-depth discussions were held regarding business strategies and specific plans related to the development of next-generation XR devices by both companies.

CEO Jo personally tried on Meta’s MR headset 'Quest 3' and smart glasses 'Ray-Ban Meta' and reviewed several advanced technology demonstrations presented by Meta. He showed particular interest in Meta’s large language model (LLM)-based artificial intelligence (AI) and discussed the potential synergies that could be created from an on-device AI perspective.

Cho Joo-wan, CEO of LG Electronics, receiving questions from reporters after meeting with Mark Zuckerberg, founder and CEO of Meta / Photo by Moon Chae-seok

LG Electronics and Meta Combine Strengths to Expand XR Business

LG Electronics views it as important to develop balanced capabilities not only in devices (products) but also in platforms and content for advancing the XR business, and held related discussions with Meta.

The company expects that combining the content, service, and platform capabilities accumulated through its TV business with Meta’s platform and ecosystem will enable the creation of a differentiated integrated ecosystem during the expansion of the XR new business. Additionally, when developing next-generation XR devices, combining Meta’s various core technologies with LG Electronics’ product and quality capabilities is expected to generate significant synergy.

XR devices are evaluated by many experts as the next-generation personal devices that will replace smartphones, offering immersion and intuitiveness that surpass the limitations of mobile screens. As wearable devices worn directly by individuals, they are also products that can greatly increase consumer touchpoints. Previously, CEO Jo mentioned, "We see opportunities for next-generation personal devices in the XR business domain."

LG Electronics’ 'Selection and Concentration'... Promises Innovation in Future Virtual Spaces

LG Electronics has, over several years, boldly ended marginal businesses considering market conditions and the strategic value of business models, while concentrating resources on promising areas with expected future growth. Taking this strategic collaboration as an opportunity, the company plans to lead innovation in customer experiences within future virtual space domains in preparation for the full bloom of the XR market.

Earlier, LG Electronics announced its '2030 Future Vision,' which includes transforming into a smart life solution company that connects and expands customers’ various spaces and experiences beyond the home area to commercial, mobility, and virtual spaces. At the end of last year, through organizational restructuring, LG Electronics established a direct XR Business Division within the HE (Home Entertainment) Business Division to accelerate new business initiatives in the virtual space domain.

This content was produced with the assistance of AI translation services.