US CNBC "Hyundai Motor, Rapidly Adapting to Change... Leading the Auto Industry"

US broadcaster CNBC evaluated that "Hyundai Motor Group is quickly adapting to changes and pioneering the market as a leader in the automotive industry."

On the 25th (local time), the broadcaster aired a 15-minute video titled "How Hyundai Became the World's Third Largest Automotive Company." The video stated, "Hyundai Motor Group is closing the gap with leading electric vehicle companies, including Tesla, in the EV market," and added, "It continues to invest in areas abandoned by other competitors, such as robotics, autonomous driving, and future aerial mobility."

[Photo by CBNC, screenshot from the video 'How Hyundai Became The Third Largest Automaker In The World']

This video was divided into four chapters: strong competitors, a challenging past, innovative changes, and future prospects and challenges, covering the company's history from its early entry into the US market to recent times. Hyundai Motor Company and Kia sold 1.65 million units in the US last year, rising to 4th place among local automakers.

After surpassing Japan's Honda to rank 5th in 2021, they climbed one more spot in two years. Hyundai Motor Company and Kia's largest market has also shifted from China to the US. William Barnett, a professor at Stanford University, said in the CNBC report, "For those who remember Hyundai Motor Group's initial entry into the US automotive market, their growth today is astonishing."

Their electric vehicle competitiveness was highly praised. Sam Abuelsamid, an analyst at Guidehouse Insights, said, "Hyundai Motor Group's electric vehicles are recognized as some of the most leading vehicles," adding, "EVs based on the E-GMP platform and upcoming models are acknowledged for their product competitiveness in the market." Ed Kim, a senior analyst at AutoPacific, commented, "The Hyundai Ioniq 5 is perceived as a superior product compared to Toyota's equivalent model, the bz4x, by general standards."

Hyundai Motor Group's Hyundai Metaplant America (HMGMA), being built in Georgia, USA. It is an electric vehicle-only factory scheduled to begin production in the fourth quarter of this year, ahead of the original plan.
[Photo by Hyundai Motor]

Although it was once criticized for lower quality compared to Japanese brands, consistent efforts have brought it to a level comparable to competitors since the 2000s. Analyst Ed Kim explained, "The bold warranty policy conveyed sincerity about quality to consumers, and Hyundai is no longer a manufacturer of cheap cars."

The video also covered Hyundai's proactive responses to negative issues such as vehicle recalls and theft, as well as new attempts like future fuel vehicles using hydrogen fuel cells such as Nexo and N Vision 74, autonomous driving, and online sales.

This content was produced with the assistance of AI translation services.