"Established as a Successful Collaboration Model"

Emart24 announced on the 27th that the convenience store brand 'Coopsket,' created in collaboration with the Korea University Student Cooperative Federation (hereinafter referred to as the University Student Coop), has surpassed 100 stores with the opening of the Kookmin University Student Cooperative Arts College branch.



Since signing a memorandum of understanding (MOU) in December 2020 to innovate campus convenience stores, Emart24 and the University Student Coop have been applying and operating Emart24 products, marketing, and systems through Coopsket. Emart24 also incorporated hybrid store know-how. The system operates with staff during the day and unmanned service during late-night hours, supporting students to conveniently use the convenience store even at night.

Exterior view of the 100th Co-op Sket store created jointly by Emart24 and the University Student Cooperative. <br>[Photo by Emart24]

Exterior view of the 100th Co-op Sket store created jointly by Emart24 and the University Student Cooperative.
[Photo by Emart24]

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Emart24 and the University Student Coop evaluated Coopsket's operation as a successful collaboration model. From Emart24's perspective, it was able to secure excellent commercial franchise stores, and the University Student Coop was able to enhance student convenience through improvements in store operation systems and management. An Emart24 official said, "Coopsket is a new collaboration model where companies and university student cooperatives join hands for a 'win-win' outcome," adding, "We plan to continue introducing differentiated stores through unprecedented new attempts."


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