Samsonite Unveils 2024 S/S Campaign Featuring a Poetic Journey

- A Campaign Capturing Poetic Moments
- Actor Lee Dong-wook Serves as Brand Ambassador for Second Consecutive Year

[Photo by Samsonite]

Global lifestyle brand Samsonite has unveiled the 2024 S/S campaign photoshoot featuring brand ambassador Lee Dong-wook.

The Samsonite 2024 S/S campaign, themed "A POETIC JOURNEY," captures various moments encountered while traveling and in daily life as if they were a poem. In particular, actor Lee Dong-wook, who was appointed as the brand ambassador again this year following last year, perfectly embodied the new season’s products from the "JEFFERY" and "ATTRIX" collections with his characteristic calm and gentle aura.

[Photo by Samsonite]

Choi Ji-won, head of marketing communications at Samsonite Korea, said, “Actor Lee Dong-wook, working with us for two consecutive years, perfectly expressed a classic yet sophisticated atmosphere that reflects the campaign mood of finding freshness within familiarity.”

In the released photos, Lee Dong-wook completed a stylish look by pairing the "JEFFERY" backpack and briefcase against a modern yet classic background, highlighting a refined sensibility. The "JEFFERY" collection uses lightweight nylon fabric, allowing one to feel the comfortable and minimal mood of Samsonite’s business casual line.

Inspired by nature, the subtly basil green color and unique design of the "ATTRIX" carry-on harmonize elegantly with toned-down business casual outfits, exuding a luxurious feel. Featuring the innovative "Roxkin™" material developed by Samsonite’s own technology, it boasts excellent durability and light weight, making it a product that combines both design and practicality.

Meanwhile, the 2024 S/S collection is available on the official Samsonite website as well as at online and offline stores.

This content was produced with the assistance of AI translation services.