April General Election Promotional Print Material Market Strategy

Hansol Paper announced on the 22nd that it has launched a premium printing paper called ‘Hi-Q Milky Matte,’ recycled from milk cartons collected at daycare centers.


The new product, ‘Hi-Q Milky Matte,’ offers excellent whiteness and printing gloss, achieving optimal printing effects, making it suitable for commercial promotional materials and printed products.

Hansol Paper Launches 'Hi-Q Milky Mat' Printing Paper Recycled from Daycare Milk Cartons View original image

Along with the product launch, Hansol Paper plans to focus its marketing efforts to utilize the paper for brochures and posters for the upcoming general election scheduled in April.


Meanwhile, Hi-Q Milky Matte is an eco-friendly product recycled from milk cartons discarded at daycare centers.


Generally, milk cartons are manufactured by laminating PE (polyethylene) film on both sides of the paper to block oxygen and moisture to prevent product spoilage, making them difficult to recycle.


According to the Korea Recycling Resource Distribution Support Center, despite the annual increase in paper carton usage, the recycling rate of paper cartons has actually dropped by 21 percentage points, from 35% in 2013 to 14% in 2022.


In this situation, Hansol Paper invested 7 billion KRW last year to introduce equipment capable of recycling paper cartons and succeeded in mass-producing the product.



Recognized for this technological capability, Hansol Paper signed a business agreement in January with the Seoul Metropolitan Government and CJ Logistics to establish a resource circulation system and is leading efforts to improve the recycling rate of milk cartons.


This content was produced with the assistance of AI translation services.

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