Intercure 'Goldenblanc' Enters Macau International Airport Duty-Free Shop

Sparkling Wine Brand
All Products Including Champagne and Cremant to Be Sold from Next Month
Export Expansion to Thailand and Americas Following Japan and Philippines

Interlicor's representative sparkling wine brand, 'Golden Blanc,' announced on the 21st that it will be launched at the Macau International Airport duty-free shop next month.

Interlicor's sparkling wine brand Golden Blanc
Photo by Interlicor

Unlike the previous duty-free shops where Interlicor only offered champagne and cr?mant products, the Macau International Airport duty-free shop will sell the entire portfolio of Golden Blanc, including champagne, cr?mant, and French sparkling wines. Macau International Airport duty-free shop is frequented by many Chinese travelers, and Interlicor expects that the gold color preferred by Chinese customers and Golden Blanc’s golden bottle color will attract significant attention.

Golden Blanc is currently available at major airport duty-free shops including Incheon International Airport and Daegu International Airport, as well as downtown duty-free shops. The products are also sold on board Jeju Air, Air Busan, and Air Seoul, and at domestic duty-free shops JDC and JTO within Jeju Special Self-Governing Province.

Last year, Golden Blanc took its first step as a global brand embodying the prestige of K-champagne by successfully launching in the Philippines following Japan, the largest consumer of champagne in Asia. It plans to launch in Thailand, Malaysia, and Vietnam in the first half of this year, with plans to enter China and the Americas in the second half.

Additionally, Golden Blanc has confirmed its participation in the world-renowned liquor expo, ‘2024 Vinexpo Asia,’ held in Hong Kong at the end of May. Vinexpo Asia was held in Singapore last year, featuring 1,000 brands from 64 countries and attracting about 10,000 visitors, making it one of the largest liquor expos in Asia. Golden Blanc will participate as a champagne brand owner and plans to conduct tastings and promotional activities for all products including vintage champagne, champagne, cr?mant, and French sparkling wines.

Cha Hoon, CEO of Interlicor, said, "We are pleased that Golden Blanc will be launched at Macau International Airport duty-free shop, which is visited by both domestic and Greater China tourists," adding, "Golden Blanc plans to expand sales beyond Asia to the global market."

This content was produced with the assistance of AI translation services.