Ohing Nogari Chips Popularity... 'Nogari Peanuts' Also Released

Kisstic and Nogaristic Released Together
"Targeting the Adult Snack Market"

Lotte Wellfood (formerly Lotte Confectionery) launched ‘Kisstick Nogari Stick Cheongyang Mayo Flavor’ and ‘Oing Nogari Peanut Cheongyang Mayo Flavor’ on the 21st, applying the ‘Oing Nogari Chip Cheongyang Mayo Flavor’ to target the adult snack market.

Oing Nogari Chip is a representative anju snack product that has sold over 10 million packs cumulatively from its launch in September last year until January this year. It is still being produced at full capacity and selling rapidly through major distribution channels.

Kisstick Nogari Stick features a savory and salty nogari-flavored seasoning and spicy diced Cheongyang chili peppers, recreating the Oing Nogari Chip as a chewy fish sausage. The yellow nogari-flavored particles and green Cheongyang chili dices add extra flavor. It is suitable for enjoying as a snack or anju conveniently without any complicated cooking process.

This is the first time snack flavors have been introduced to Kisstick, combining the two characteristics of Oing Nogari Chip: a seafood-flavored snack for anju and a unique snack. The packaging applies the Oing Nogari Chip design to the existing easy-cut label packaging.

To continue the popularity of adult snacks, Oing Nogari Peanut, an extension of Oing Nogari Chip into a different type of snack, was also introduced. It broadens consumer choices as an anju snack that allows enjoying the flavors of peanuts, a representative beer anju, and grilled nogari at once. The savory peanut balls, salty nogari, and Cheongyang mayo flavor balance out the richness.

A Lotte Wellfood official said, “We have prepared various transformations of Oing Nogari Chip to continue the popularity of adult snacks,” adding, “We plan to actively discover interesting trends and continuously target the adult snack market.”

This content was produced with the assistance of AI translation services.