Samsung Electronics Introduces 'AI Screen' New Technology in Europe... German Tech Seminar
Tech Seminar in Frankfurt from 20th to 22nd
Introducing 2024 Products with AI-Based Image Quality and Personalized Experience
"Sequential Progress in Key Countries of Europe, Southeast Asia, and Latin America"
Samsung Electronics announced on the 21st that it will hold the '2024 Europe Tech Seminar' for three days from the 20th to the 22nd (local time) in Frankfurt, Germany, to introduce new AI screen technologies.
The Tech Seminar is held annually and this year marks its 13th year. It is an event to showcase new TV products, the latest technologies, and services to video and audio media experts from major regions around the world.
This year’s seminar introduced AI-centered picture quality technologies and personalized experiences.
![Attendees of the '2024 Europe Tech Seminar' in Frankfurt, Germany, are examining Samsung Electronics' 2024 Neo QLED 8K new product. <br>[Photo by Samsung Electronics]](http://www.asiae.co.kr/news/img_view.htm?img=2024022108204370074_1708471243.jpg)
Attendees of the '2024 Europe Tech Seminar' in Frankfurt, Germany, are examining Samsung Electronics' 2024 Neo QLED 8K new product.
[Photo by Samsung Electronics]
The 2024 Neo QLED 8K contains 512 neural networks, which is eight times more than the previous year. It is also equipped with the 'NQ8 AI 3rd generation' AI processor featuring a neural processing unit (NPU) that is twice as fast. This enables upscaling of low-resolution content to 8K quality.
Customer-tailored services have also been enhanced. Through the 2024 Samsung Tizen operating system (OS), personalized content recommendation services for each account are provided. Gaming experiences are supported with features such as 'AI Auto Game Mode,' which optimizes picture and sound quality according to the game genre.
The 2024 Samsung OLED maintains color accuracy and clarity while reducing glare with anti-reflective technology. It ensures immersive viewing even in bright sunlight during the day. Lifestyle products such as the frame-type speaker 'Music Frame,' which fits well with any interior, were also introduced.
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A Samsung Electronics official stated, "Starting in Germany, we plan to sequentially hold Tech Seminars in key countries in Southeast Asia and Latin America."
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