"This Spring is Minimal Look"... Lotte Home Shopping Unveils Exclusive Brand New Products

Special Exhibition "Fashion is Lotte" Until the 3rd of Next Month

Lotte Homeshopping announced on the 19th that it will hold a special exhibition called 'Fashion is Lotte' until the 3rd of next month, launching new spring and summer products from exclusive fashion brands such as LBL, VIBRIGIT, and Georges Rech.

This year, Lotte Homeshopping has set the direction for spring and summer fashion as minimalism fashion, focusing on the essence with a 'Minimal Look.' The plan is to strengthen its position as a fashion channel by presenting various new products based on high-quality materials, restrained sophistication, and calm colors. Additionally, items reflecting the latest trends, such as cardigans with floral patterns and knits using this year's color selected by Samsung Fashion Institute, 'Blue,' will also be unveiled.

Starting from the 20th, Lotte Homeshopping will hold the 'Fashion is Lotte' special exhibition, showcasing over 50 new products on a large scale. This integrated event will be conducted through a multi-channel strategy, offering brands and compositions tailored to customer characteristics across channels such as TV, live commerce, and SNS. During the event period, up to 15% reward points will be given based on the number of purchases and amount spent, and various benefits will be provided, including a raffle for luxury brand bags from 'Prada' and 'Miu Miu' among purchasing customers.

On the 24th of this month, the representative fashion program 'EL Show' will sell a 'Semi Crop Shirt' featuring a short length and metal button accents, as well as an embroidered knit jacket renewed to fit this spring's trends from last year's popular items. LBL, which established itself as a brand representing the 'Old Money Look' based on premium materials and selected Song Ji-hyo as a new model last year, has expanded its lineup using natural materials such as silk and Tencel. On the first day of the event, the 20th, it will present the 'Best Cardigan' and 'Half Sleeve Knit,' made exclusively from silk and cashmere. 'Georges Rech,' Lotte Homeshopping's first exclusive brand, will launch essential transitional season items such as the 'Pleats Trench Coat' and 'Organic Cotton Round Knit' starting from the 21st.

In addition, designer brands delivering differentiated sensibilities will also introduce new products. 'Paul & Joe,' which strengthened its brand originality by selecting fashion model Yeo Yeon-hee as a new model last year, will showcase a 'Knit Jacket' with gold button accents on the 21st. Also, 'Anna Sui,' known for its unique romantic sensibility, will introduce a 'Flower Look' featuring floral tweed cardigans and skirts on the 22nd.

Among exclusive fashion brands, 'Derek Lam 10 Crosby,' which has a high proportion of customers in their 30s and 40s, will start selling a 'Denim-like Hood Jacket' on the 21st via mobile TV 'EL Live,' followed by a sleeveless top with embroidered logo accents on the 24th on 'EL Show,' and a sleeve knit emphasizing femininity with sheer sleeves on the 27th.

Kim Ji-yeon, head of the fashion division at Lotte Homeshopping, said, “Ahead of the full-fledged spring season, we are consecutively launching new products from exclusive fashion brands reflecting the latest trends. From sophisticated minimal looks to glamorous flower looks, we plan to showcase a variety of products tailored to the characteristics of each sales channel, strengthening our position as a fashion-specialized channel leading trends.”

This content was produced with the assistance of AI translation services.