'Samgyeopsal Matjip' GS25... Refrigerated Samgyeopsal Sales Increase 7.5 Times

Nationwide Expansion of Freshness-Enhanced Store Products... Capturing Grocery Shopping Demand
Plans to Expand Refrigerated Marinated Meat and Grilling Beef, etc.

Sales of refrigerated livestock products such as refrigerated Samgyeopsal (pork belly) are increasing at convenience stores. This is due to better accessibility compared to large supermarkets, along with competitive pricing.

GS25, a convenience store operated by GS Retail, announced on the 14th that sales of refrigerated Samgyeopsal from last month to the 12th of this month increased by 654.9% compared to the same period last year.

Customers are shopping at a GS25 Fresh Enhancement store.
[Photo by GS Retail]

This achievement is explained as the effect of expanding refrigerated Samgyeopsal, which was previously limited to fresh-enhanced stores, to general stores. Since November last year, GS25 has been actively selling refrigerated livestock products in general stores. This decision was made as the demand for grocery shopping through convenience stores is gradually becoming common, with more than 100,000 refrigerated livestock products sold monthly through fresh-enhanced stores.

Following the highest-demand refrigerated Samgyeopsal, GS25 has introduced refrigerated Moksal (pork neck) as an additional product, making two types of refrigerated livestock products regular items available nationwide for continuous sale. Additionally, refrigerated marinated meat and grilling beef, which have been generating stable sales in fresh-enhanced stores, are being considered for official introduction as regular products.

GS25 plans to actively use fresh-enhanced stores as a test bed to strengthen competitiveness in fresh foods, including livestock products. GS25’s fresh-enhanced stores are grocery-specialized convenience stores that operate with over 500 more varieties of fresh agricultural, livestock, and marine products compared to general stores. As of January, about 260 stores are in operation, with plans to expand to 560 stores by the end of this year. The strategy is to effectively absorb grocery shopping demand by focusing on expanding agricultural, livestock, and marine products verified through fresh-enhanced stores into general stores.

Starting from the 16th, GS25 will also hold a special event featuring refrigerated Samgyeopsal. This event is planned under the theme “Early 33 Day (Samgyeopsal Day),” and through GS25 stores nationwide, two products?500g of Korean pork Samgyeopsal and 500g of Korean pork Moksal?will be sold at about 21% discount from the regular price (18,800 KRW) to 14,800 KRW. Using affiliated telecom membership benefits, customers can purchase them for as low as 13,320 KRW.

In addition, GS25 will sell vegetables that go well with grilled Samgyeopsal, such as Minari (water dropwort), at offline lowest price levels. Four types of domestic spring greens?cold greens, wild chives, aster scaber, and chamnamul?considered representative spring vegetables, will also be introduced for the first time in the industry with a one-plus-one (1+1) promotion.

Kim Ki-hyun, MD of GS25’s Fresh Food Enhancement Team, said, “Refrigerated livestock products, which were expanded in line with the growing trend of grocery shopping demand at convenience stores, are receiving more positive responses than expected. We expect that continuous activation of livestock products will strengthen convenience stores’ competitiveness as a fresh grocery shopping platform and create a win-win effect by serving as a new sales channel for domestic livestock farmers.”

The model is introducing the 500g Korean Pork Belly and 500g Korean Pork Neck products sold at GS25.
[Photo by GS Retail]

This content was produced with the assistance of AI translation services.