Mapo Cultural Foundation Unveils 'BookTube' Featuring Singer Yojo and Artist Hwang Boreum

Mapo Cultural Foundation recently announced that it released three episodes of 'Bookstore Club - BookTube,' featuring singer Yojo, author Hwang Boreum of the bestseller 'Welcome to Hyunamdong Bookstore,' and others on the 1st.

'Bookstore Club - BookTube' is the final program of the 'Mapo Bookstore Club,' a project to revitalize neighborhood bookstores in Mapo-gu conducted by the Mapo Cultural Foundation last year, producing three videos each under 20 minutes.

'Bookstore Club - BookTube' consists of three segments: the main programs such as 'Writer's Study,' 'Youth Reading,' and 'Premier Age,' where notable figures from various fields discuss diverse topics through books; 'Bookstore Club Unboxing,' which promotes various concepts and stories of neighborhood bookstores; and 'Tip Plus,' which provides various tips for using bookstores.

In addition to Yojo and author Hwang Boreum, the cast includes Yang Jeong-woong, the general director of the 2024 Gangwon Winter Youth Olympic Games, poets Jeong Hyun-woo and Shin Mina, book creator and author Gong Baek, and Jo Ah-ran, head of Minumsa, famous for publishing-related YouTube content. 'Bookstore Club - BookTube' is available anytime on the Mapo Cultural Foundation's YouTube channel.

Through the 'Mapo Bookstore Club,' the Mapo Cultural Foundation has carried out various projects to bring citizens closer to books and open sales channels for neighborhood bookstores. Previously, they held a 'Policy Seminar' where bookstore representatives shared diverse opinions and know-how for revitalizing neighborhood bookstores, and an outdoor book festival 'Bookstore on Stage,' where Mapo-gu neighborhood bookstores gathered in one place to meet readers more closely. Notably, the program was meaningful as it was planned and operated directly with the participation of 56 neighborhood bookstores in Mapo-gu, the publishing industry, experts, and citizens.

Song Je-yong, CEO of the Mapo Cultural Foundation, said, "'Bookstore Club - BookTube' allows us to promote the space and content of neighborhood bookstores, which makes me very pleased." He added, "In 2024, the 'Mapo Bookstore Club' will continue to create conditions for citizens to access bookstores more flexibly and strive to make books easily accessible to everyone even at 'bookstores near home.'"

This content was produced with the assistance of AI translation services.