'ChungTV' with 613K Subscribers... What Shorts Are Made in Gangnam-gu, Seoul?
Gangnam-gu Proposes Creating YouTube Channel Like ChungTV at Recent Deputy Mayor Jeong Heon-jae's Executive Meeting, Plans Shorts Videos and Mayor Jo Seong-myeong's Report Videos for Website... Gangbuk-gu YouTube Popularity Soars
Lecture by Seontae Kim, Officer of Chungju City, who gained nationwide popularity through producing ChungTV
View original image‘ChungTV,’ the largest among domestic local governments with 613,000 subscribers (as of the 9th).
As YouTube content rapidly emerges as a new powerful promotional medium, autonomous districts in Seoul are increasingly trying to benchmark this trend.
ChungTV is credited with significantly enhancing the image of Chungju City.
Gangnam-gu (District Mayor Jo Seongmyeong) recently proposed at an executive meeting chaired by Deputy Mayor Jeong Heonjae to create an innovative YouTube channel to promote Gangnam-gu, similar to ChungTV.
Deputy Mayor Jeong Heonjae said, "The fact that ChungTV’s subscriber count reached 610,000, comparable to Gangnam-gu’s population, is an impressive achievement," and instructed, "Please devise a plan to create a YouTube channel that will elevate the promotion of Gangnam-gu, the best local government in Korea, to the next level."
Kim Dongil, head of the media team, said in a phone call on the morning of the 9th, “We had not promoted through YouTube videos before, but we are now filming the district mayor Jo Seongmyeong’s administrative report meetings in Shorts format and uploading them on the homepage and elsewhere.”
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As YouTube video promotion becomes the trend these days, Gangbuk-gu (District Mayor Lee Sunhee) has also strengthened its YouTube promotion for district administration since last year, rapidly increasing subscribers and gaining popularity.
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