BBQ Opens 3rd Branch in Costa Rica... Targeting South American Market

Opening in Downtown San Jose Chinatown
Lunch Combo Sets Popular Locally

BBQ has opened its third store in Costa Rica, expanding its presence in the South American market.

Genesis BBQ Group announced on the 7th that it has opened the 'BBQ Chinatown Branch' in Chinatown, San Jose, the capital of Costa Rica.

The store is located at the entrance of 'Chinatown' in downtown San Jose. San Jose Chinatown is a bustling area frequented by tourists, featuring restaurants serving authentic Chinese cuisine and grocery stores. Nearby tourist attractions such as the Costa Rica National Museum and the National Theater also contribute to the high foot traffic.

The Chinatown branch is a 182㎡ (55-pyeong) BBQ village-type store offering a variety of chicken dishes including Golden Olive Chicken and Seasoned Chicken, as well as diverse K-food items like Rose Tteokbokki and Kimchi Fried Rice.

In particular, the 'Lunch Combo,' designed for students of the University of Costa Rica and office workers nearby to enjoy a simple chicken meal for lunch, is very popular. The lunch combo, sold exclusively at Costa Rica stores, consists of 6 boneless chicken pieces, French fries, and cola. Customers can choose from 13 types of chicken, including Golden Olive Chicken, Secret Seasoned Chicken, and Extreme King Ribs Chicken.

A BBQ representative said, "The lunch combo set, offered only in Costa Rica, has rapidly gained popularity among locals, allowing us to open the third store in less than six months. We will continue to strive to introduce various menus tailored to local characteristics to satisfy our customers."

Meanwhile, BBQ currently operates over 700 stores in 57 countries worldwide, including Costa Rica, the United States, Canada, Vietnam, Malaysia, the Philippines, Taiwan, and Japan. Based on the exponential growth DNA in North America, BBQ plans to expand further into the Central and South American markets this year, including Costa Rica and Panama.

This content was produced with the assistance of AI translation services.