Popeyes Commercial Airing During the Super Bowl Created by Cheil Worldwide

Cheil Worldwide North America Subsidiary McKinney Manager
Scheduled to Air in Super Bowl 1st Quarter
"Will Recruit New Advertisers Globally"

Cheil Worldwide announced on the 7th that its North American subsidiary McKinney will handle the very first Super Bowl commercial for the global dining brand 'Popeyes.'

Founded in 1972 in New Orleans, Louisiana, USA, Popeyes is the world's largest chicken specialty restaurant chain with over 4,000 locations worldwide, including the United States.

Cheil Worldwide announced on the 7th that its North American subsidiary McKinney will handle the global food service brand 'Popeyes' first-ever Super Bowl commercial.
[Image provided by Cheil Worldwide]

The Super Bowl commercial, the first ever since Popeyes' establishment, created in partnership with Cheil Worldwide's subsidiary, is scheduled to air during the first quarter of the 58th National Football League (NFL) championship game (Super Bowl) on the 11th (local time).

Prior to the main commercial airing on game day, Popeyes released a teaser titled "The Wait is Over," produced with McKinney, on YouTube and other platforms. The video features images of Popeyes' wing menu and stars Korean-American actor and comedian Ken Jeong as a frozen man awakened after 52 years.

In addition to the TV commercial, Popeyes and McKinney are conducting an interactive event called "Wings for Wings." This promotion, held in the United States and Canada, offers six free pieces of wings if a team whose name, mascot, or equipment includes wings wins the Super Bowl.

McKinney secured the contract for Popeyes' advertising production, marketing strategy, and social marketing services early last year, and is participating as a partner in this Super Bowl marketing campaign. A McKinney representative stated, "This Super Bowl event will be the best opportunity to promote Popeyes' five-flavor wings, which transitioned from a limited-time menu to a permanent menu last November, across North America."

Cheil Worldwide explained that McKinney's success in winning the Popeyes account over global advertising firms was due to ▲ experience and know-how in the food and beverage category ▲ insight into the franchise environment ▲ ability to connect brand and culture to pursue business goals. They added that during the competitive presentation, McKinney presented insights linking the Popeyes brand with customer loyalty, receiving a positive response from the advertiser.

Last year, McKinney also secured multiple non-affiliated advertising projects, including for the global pharmaceutical company Indivior. This contributed to Cheil Worldwide's continued performance growth in the North American market.

A Cheil Worldwide official stated, "Like the Popeyes Super Bowl marketing campaign, we plan to acquire new non-affiliated advertisers globally, including in North America, and provide various marketing services that contribute to advertisers' business growth."

Meanwhile, CBS, which holds the broadcasting rights for this year's Super Bowl, announced in early November last year that Super Bowl ad slots had sold out early. Super Bowl commercials are known for their high cost, reaching $7 million (approximately 940 million KRW) per 30 seconds. As a major event watched by over 100 million people worldwide, global companies from various industries such as food and beverage, automotive, and beauty run Super Bowl advertisements.

This content was produced with the assistance of AI translation services.